Polar bear

Agency Network: 
October 2009

Additional credits: Image Courtesy

Print advertisment created by Cheil, India for Samsung, within the category: Electronics, Technology.

Discover 24X Zoom

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Director: Bikramjeet Ghosh
Creative Director: Vedobroto Roy
Art Director: Vedobroto Roy
Copywriter: Vedobroto Roy

Comments (18)

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silvi's picture
Activity Score 4172

Good idea

satrianee's picture
Activity Score 3748

good idea, good picture. works for the interested target very well.

Guest's picture

mmm not agree, think its like the first idea and the execution aint good either.

If u'r in a plane with such a huge zoom the plane shadow wouldnt be so close.

Guest's picture

trouble with this brief is that it's been over used and at the end it's all about who has the best execution. and certainly this is not one of them.
it's too direct and doesn't make you think at all. please challenge me. consumers are pretty smart especially in this target group.

WillBuller's picture
Activity Score 88

I think the concept is fine, but the execution definitely needs some help.
I didn't figure out it was a plane till I read the comments...but maybe I'm just not that bright...


never stop exploring.


hagemony's picture
Activity Score 335

agree with you all's a good work but shadow could be a problem..

tridipnandi's picture
Activity Score 220

Joy Bangla.... :-)

funky_frogii's picture
Activity Score 2538

in which angle does the shadow look like a plane?

Infected by a virus called CREATIVE | "And ya I Love Everything" |

freakart's picture
Activity Score 534

asking the same damn question


Creativity! | Twitter

Guest's picture

great doubt deserves appreciation

Guest's picture

great job..deserves apreciation..

old monk's picture
old monk
Activity Score 23

chopper shadow would make it look real. you don't peep out of plane and shoot.

Checho's picture
Activity Score 308

Is it a plane? The shadow is too close and a little weird to be a plane, looks like more a car mirrow. And what is the background? A harily arm? Looks like that. And the idea with the zoom, well... many brands already did that.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Beautiful picture of a squint bear.

rolling.stone's picture
Activity Score 2741

Idea is ok, problem with shadow

hey bikramjeet, didn't u show it to pratap ?


~ Quite obviously, I have gathered no moss ! ~

puppiepoppy's picture
Activity Score 1634

Hmmnn, same idea, done by some ad agency in Malaysia, for Satellite Tracking Device for Dog. Won a few major shows as well. Come on guys! This is lame, compared to the original.

evikRAM's picture
Activity Score 349

not much powerfull :-/

!! जय श्रीराम !!

sandipkumar's picture
Activity Score 16

what's the point?