Advertisement

Performance

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Cheil, China for Samsung, within the category: Electronics, Technology.

Caption

The performance, or your performance?
Use your phone appropriately.

Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Illustrator: Yuehui Tang
Log in or register to post comments

Highest Rated

monkey business's picture

Cant they find a bloody photographer to shoot it? sick of crapy illustration in China!!!!

monkey business
Activity Score 18
NicoCiego's picture

Old idea. nothing special.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Who am I's picture

This work has been executed a year ago, just launch time is late. Thank you for your attention.

Who am I
Activity Score 11
andylefty's picture

Not completely clear.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
iambusy's picture

i hate this agency...simply copying stuff... one star for my review

iambusy
Activity Score 2219
Copywriter |

busy.

vote4pedro's picture

china has never been known for its originality.

vote4pedro
Activity Score 4601
Copywriter
Who am I's picture

This work has been executed a year ago, just launch time is late. Thank you for your attention.

Who am I
Activity Score 11
vote4pedro's picture

I've never known a client or agency to sit on a campaign for a year. In my experience, deadlines are such that once an ad is complete, it's out the door. Usually within hours if not minutes. I have however known agencies to take credit for work that is not their own. Judging by the quality of the work on your site, I suspect this is much more likely the case.

vote4pedro
Activity Score 4601
Copywriter
danielchapman's picture

Nice artwork, but not as much impact as the original with chairs only.

Also, curious as to why Samsung would be putting a campaign out for cellphone manners?

danielchapman
Activity Score 292
iambusy's picture

exactly daniel....some chap came with this idea..though its powerful...and forced it way into...

iambusy
Activity Score 2219
Copywriter |

busy.

monkey business's picture

Cant they find a bloody photographer to shoot it? sick of crapy illustration in China!!!!

monkey business
Activity Score 18
Featured Content

Latest Collections

Advertisement