Left handed camera

Agency Network: 
August 2011
Samsung Print Ad -  Left handed camera


Print advertisement created by Isobar, Hungary for Samsung, within the category: Electronics, Technology.


Left works right
Samsung HMX Q10 - The world's first any-handed camera

Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Directors: Márton Jedlicska, Balázs Tompa
Art Director: Márton Kenczler
Copywriter: Vizi Balázs
Photographer: Éva Szombat
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ace85le's picture

OK... And why the crazy looking guy?

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

miko1aj's picture

ok. I'd liked the headline, understood the benefit and then... – why inscription on the camera is mirrored? Seems like photo was taken with right handed side. Strange – or I am missing something.

Activity Score 3086
LittleJoe's picture

because you have to rotate the camera to use it with left hand, I think it has bottons on both sides... :)

Activity Score 345
Graphic Designer at Torino
karmacoin's picture

herp derp man, its not mirrored, he just rotated it, look again

Activity Score 688
miko1aj's picture

yeah, you're right; thanks

Activity Score 3086
mr.x's picture

simple and good. just loose the stupid facial expression.

Activity Score 998
Forsbergs Skola
velle's picture

i think he was meant to be thrilled.
blame the creative who briefed the director who briefed the actor, or the creative who chose that shot to go with that ad

Activity Score 1550
Kikin's picture

I don´t think that´s a money-worthtly benefit to communicate by itself.

Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

saumya's picture

does this mean samsung thinks left handed people are stupid looking? This guy looks like a weirdo.

Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

AlexLebronster's picture

Put in perspective, the guy is thrilled that he can manage the camara in a left handed way in a world where almost everything is right handed. Concept is good! Only the guy kinda looks like a junkie...

Activity Score 5
jackblack's picture

This is horrible. Sorry.

Activity Score 2357
Art Director
yuukicyan's picture

not about the print but....couldn't samsung write the logo not in horizontal?
I mean, in the direction where the logo stay never upside down

Activity Score 16
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