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Christ the Redeemer

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Ogilvy, Honduras for Samsung, within the category: Electronics, Technology.

Caption

Optical Zoom 24x

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
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jackmancer2017's picture

Oh will this offend some people lol.

jackmancer2017
thedesignaddict's picture

Great job.

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

I think it's a poor job. The hand itself still looks out of proportion (even with all the zooming in). It's very cute indeed, but still. What really bothers me, however, is its location; no tourist can be found where that hand is placed. It's just silly.

atb2005
Activity Score 13557
Guest's picture

Yay. So now all ads are realistic?

Guest
Dzsoi's picture

Well, some wise man once said to me: you are over-thinking ads. Oh, wait! That was you!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

Yep, that was me! If the hand was sticking out of, say, the Redeemer's mouth, I would have loved the ad!

atb2005
Activity Score 13557
Dzsoi's picture

Now that would be less creative I would say.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

No! That would be not only a lot more creative, it would also be controversial.

atb2005
Activity Score 13557
Dzsoi's picture

Why? If tourists can actually get there (in the mouth), it would be just reality captured. Moreover, this gesture doesn't make any sense in the mouth...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Billoughsby's picture

atb2005, dude, hold on. Hold on.

You said the Statue of Liberty version wasn't cute, exact words, and then you said that this one, the same basic ad, is "very cute indeed".

You grill me on how the guy got up on top of the head of the Statue of Liberty, as if any logical breach is a buzzkill for you, then you suggest that the hand could come out of a stone statue's mouth instead. (!?)

And after displaying a pretty steady inconsistency of view-point about the creative of these ads, as illustrated above, you bash another user for seeming to be inconsistent in his reaction to the series. ("What do you mean you agree? From your posts for one of the other ads I get the feeling you love this campaign, Dzsoi.")

I don't care enough about this series one way or another to deploy a battalion to defend it, but the thing is, it's not going to take anything close to that. Just where is the rational consistency in your reaction to this series?

Billoughsby
Activity Score 5150
Art Director |

That's it.

atb2005's picture

I was being sarcastic with the mouth, etc. Also, when I said "cute", I meant the hand itself, not the ad. "Deploy a battalion to defend". LOL You really crack me up at times with the way you write.. Dzsoi is a good friend (sort of) of mine on here. He knows I like him. He and I just banter.

atb2005
Activity Score 13557
Billoughsby's picture

Props to you. Sorry.

Billoughsby
Activity Score 5150
Art Director |

That's it.

riyelam's picture

Whoever says it's bad either they are not creative or not professional.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
gioborde's picture

its a nice idea, however, its exactly the same excecution for the 3 ads. It misses there.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

shortafella's picture

pretty funny campaign:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

sandipkayal's picture

poor idea

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

kalpesh78's picture

beautifully executed... love the idea.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

himanshu prabhakar's picture

million time!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Lucylu's picture

Kind of funny - i think i like it!

Lucylu
Activity Score 109
paumarques's picture

graciós. res més.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

shouldn't the fingers be the other way around..... lol

Guest
Guest's picture

should not see anything

Guest
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