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Tough Standard, Hammer

Agency Network: 
Published/Aired: 
September 2011
Samsonite Print Ad -  Tough Standard, Hammer

Description

Print advertisement created by JWT, Hong Kong for Samsonite, within the category: Personal Accessories.

Caption

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung
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Highest Rated

fridauu's picture

don't like this series.

fridauu
Activity Score 4
andylefty's picture

Not too great. A bit of a stretch in logic.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
HappyHour's picture

"Think tough." It's all there.

HappyHour
Activity Score 2381
atb2005's picture

Think sales. This unsells the hell out of Samsonite American Tourister.

atb2005
Activity Score 13557
Roger Keynes's picture

Think mindset. This would have an obvious parochial appeal to the HK market.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

These are cool. Great fun. Fuck logic. Just enjoy them! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

HappyHour's picture

@Roger Amen!

HappyHour
Activity Score 2381
fridauu's picture

don't like this series.

fridauu
Activity Score 4
fridauu's picture

don't like this series.

fridauu
Activity Score 4
MicheleVirgilio's picture

Campaign a bit forced.

MicheleVirgilio
Activity Score 2617
Karelgp's picture

Creo que es mucha vuelta.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
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