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Tough Standard, Beat

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by JWT, Honduras for Samsonite, within the category: Personal Accessories.

Caption

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung
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kleenex's picture

Not liking this set of three at all.

kleenex
Activity Score 51110
Web Designer/Developer
atb2005's picture

The creatives in Asia like to include children in their illustrations.

atb2005
Activity Score 13557
Roger Keynes's picture

Fun little campaign.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

esteb's picture

So crazy and so creative. Avesome.

esteb
Activity Score 673
art
Marcupolo's picture

simple idea but funny !

Marcupolo
Activity Score 206
Creative Director
Nike Diesel's picture

bad

Nike Diesel
Activity Score 13630
Art Director
stickynotes's picture

very different approach. really like it.
A pity that the illustration style looks a little cheap. doesn't go well with the premium pics of the product.

stickynotes
Activity Score 1094
Milan Solanki's picture

****off

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Drogag's picture

so bad

Drogag
Activity Score 112
Creative Director
mockingbird's picture

whats wrong with this campaign people? its a really fun campaign.

mockingbird
Activity Score 238
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