The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone.
Print advertisment created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.
Where poverty isn't always easy to see.
Creative Creative Officer: Helen Pek
Executive Creative Directors: Joel Arbez, James Ansley
Art Director: Ryan McNeill
Copywriter: Darrel Knight
Strategic Planners: Ian Westworth, Jean-Claude M. Kikong
VP Client Services: Nicole Lupke
Account Director: Siobhan Doyle
Account Executive: Lindsey Proudfoot
Producers: Erica Metcalfe, Vanessa Birze
Editor: Robin Haman
Director of Technology / UX: Marc Cattapan
Production Company: Westside Studio
Director: Fraser White
Executive Producers: Michelle Rich, Scott Houghton
Music / Sound Design: Apollo Music
Colour: Alter Ego
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