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Fireplace

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

Caption

Old clothes still can warm many people. This winter, donate.

Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
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Highest Rated

SAM75's picture

I love both

SAM75
Activity Score 220
Claude8585's picture

A really nice piece of art.

Claude8585
Activity Score 15
Van de Boyle000's picture

Agree!

Van de Boyle000
Activity Score 18
Bates_ONIL's picture

Awesome!!

Bates_ONIL
Activity Score 18
Rod Malone's picture

This is really good. Love the concept and love the art.

Rod Malone
Activity Score 21
Guest's picture

Coisa formando coisa. Bem novo! Parabéns.

Guest
Aymar80000's picture

I like!

Aymar80000
Activity Score 18
Paloma's picture

You are sick. All of you.

Paloma
Activity Score 531
Anne86's picture

wow!

Anne86
Activity Score 26
Guest's picture

GREAT... best since long time on adsoftheworld.

Guest
jackal hunts's picture

Like the concept:)

jackal hunts
Activity Score 325
Copywriter at India
corporal_hicks's picture

Good one!

corporal_hicks
Activity Score 365
Art Director
Smore's picture

This one is better than earlier

Smore
Activity Score 54
Art Director at Oxygen Communications
juri's picture

Loser.

juri
Activity Score 30
Copywriter at Y&R Reklamevi
TommyO's picture

Better than the "sun", but still looks a bit like an indian temple or something.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

CUTIEPIE's picture

A SUN?????? is that what it was????????? i feel even more disapointed (than i already was the fist time i saw it!)!!! This is not right, these arent good!

CUTIEPIE
Activity Score 347
whatthefudge's picture

Yes, better than the other ad – this time the floor comes to a use. However, loooots of employees commenting their own work. No likey.

whatthefudge
Activity Score 1266
SAM75's picture

I love both

SAM75
Activity Score 220
Dzsoi's picture

I am afraid to say it, but I really don't like it. The concept has nothing to do with old clothes or donation or giving or big heart whatever (okay the amount of clothes is a faint hint what is it all about). Just a visual play that says clothes give warm. As a consequence of this, no emotional touch for me at all.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
CUTIEPIE's picture

THANK YOU! You're absolutely right, i was starting to believe there was something wrong with me and i was the only one not liking these!!!

CUTIEPIE
Activity Score 347
paumarques's picture

una campanya molt xula!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Paulla100's picture

I like it! Little old, but i like.

Paulla100
Activity Score 36
Guest's picture

Good ideation n art direction, really Awesome!!

Guest
Guest's picture

90`s

Guest
keithstoeckeler's picture

Nicely done. Great art that communicates how important the need is.

keithstoeckeler
Activity Score 425
Phil Lestino's picture

Hey I Guest you all work for this agency???? GEDDIT?

Phil Lestino
Activity Score 1684
Cheerriiee's picture

looks nice, but its a little exagerated to say its best piece on adsoftheworld dont you think?

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

really very nice concept & art direction this ad one of the best in 2010 creative year

Guest
Dreambang's picture

Good one.. :-)
very clean

Dreambang
Activity Score 239
Creative Director at India |

Dang

high-sense's picture

Brilliant

high-sense
Activity Score 18
Intermark |

Let's Design oUr wOrlD

meraj's picture

liked it

meraj
Activity Score 216
university
rurorjuror's picture

Gr8

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Sven Gali's picture

Not a lot of flash...but it is a combination of good art, execution, and message...Great job!

Sven Gali
Activity Score 845
Photographer
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