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PeteHH's picture

Not really on target, but still somehow funny.

PeteHH
Activity Score 202
Copywriter
jennywhx's picture

haha, cool & funny.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

popdistortion's picture

Something everybody can relate to. Good stuff.

popdistortion
Activity Score 1592
adprem's picture

it's OK.

adprem
Activity Score 10
Copywriter
salamandos's picture

relevance zero

salamandos
Activity Score 1947
Art Director
hugen's picture

why is a so simple photo photoshopped?!

hugen
mariayya's picture

i really don´t get it! when i loose my sense of taste is this product going to make it come back?

mariayya
Activity Score 150
Copywriter
bknowlden's picture

The idea is that you need that much of the condiment to taste it. I don't really think you need the box of salt etc. sitting next to the food at all. It forces it a bit much.
--
brandon

www.the12poundpackage.com

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

addyhoch10's picture

yeah, it doesn't need the salt packaging.

btw, nice cliff jumping pic brandon! looks fun

addyhoch10
Activity Score 2592
Art Director
slim's picture

I reckon you do need the salt next to it. Otherwise, we'd all be sitting here going 'wtf is that big mountain of white in the middle of the soup?' and suggesting ways to make it clearer.

The salt should stay.

slim
Activity Score 1047
Copywriter
salamandos's picture

btw. brandon, i dig your 12poundpackage-site, nice idea

salamandos
Activity Score 1947
Art Director
slimseni's picture

do cold and flu take away your sense of taste?

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

ellehcimeo's picture

When you have a cold/flu generally you are stuffed up. Which means you probably can't taste anything if you can't smell it. Sooo, you over salt your food while sick so you can try and taste the food. Generally, I don't care that I can't taste my food when I'm sick, I'm too busy being sick to notice. I would rather be sold on the fast acting medication, rather than the benefit of being able to taste food.

ellehcimeo
Activity Score 3376
Art Director
braindrain's picture

And that's the train of logic these ads expect a casual reader to follow? I think you hit the nail on the head. If I've got a cold, or worse, the flu, my sense of taste is the last thing on my mind (if it crosses my mind at all). This is creative for creative's sake. A giant stretch, to say the least.

braindrain
Activity Score 240
Copywriter
kre8's picture

this campaign is garbage.
harsh, i know. but probably fair.

kre8
Activity Score 989
Copywriter
walkingbuddha's picture

I like the strategy but think the execution is a little too overdone... I think people would get it if it was toned back a tad.

Could also work better without the salt/sugar/mustard packs.

-------------
http://www.benpearce.net

walkingbuddha
Activity Score 188
Art Director
wewin's picture

good

wewin
Activity Score 4
Art Director
fifthbullet's picture

think the line should change to something like

"When you have lost your mind"

:P

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

ChuckNorris's picture

Are the things flying or siting on a very very white table?

I like the idea, but the execution could have been much better.

ChuckNorris
Activity Score 834
Creative Director
JediByKnight's picture

very nice. my girlfriend loses her tastebuds every time she gets a cold, so i completely enjoyed this one.

JediByKnight
Activity Score 184
Copywriter
Capitalist's picture

Insight!Insight!Insight! I dig this campaign, i have to say - the execution can be done better.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

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