Comments (21)

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PeteHH's picture
Activity Score 202

Not really on target, but still somehow funny.

jennywhx's picture
Activity Score 1142

haha, cool & funny.

popdistortion's picture
Activity Score 1592

Something everybody can relate to. Good stuff.

adprem's picture
Activity Score 10

it's OK.

salamandos's picture
Activity Score 1947

relevance zero

hugen's picture

why is a so simple photo photoshopped?!

mariayya's picture
Activity Score 150

i really don´t get it! when i loose my sense of taste is this product going to make it come back?

bknowlden's picture
Activity Score 3647

The idea is that you need that much of the condiment to taste it. I don't really think you need the box of salt etc. sitting next to the food at all. It forces it a bit much.

addyhoch10's picture
Activity Score 2592

yeah, it doesn't need the salt packaging.

btw, nice cliff jumping pic brandon! looks fun

slim's picture
Activity Score 1047

I reckon you do need the salt next to it. Otherwise, we'd all be sitting here going 'wtf is that big mountain of white in the middle of the soup?' and suggesting ways to make it clearer.

The salt should stay.

salamandos's picture
Activity Score 1947

btw. brandon, i dig your 12poundpackage-site, nice idea

slimseni's picture
Activity Score 85

do cold and flu take away your sense of taste?

ellehcimeo's picture
Activity Score 3376

When you have a cold/flu generally you are stuffed up. Which means you probably can't taste anything if you can't smell it. Sooo, you over salt your food while sick so you can try and taste the food. Generally, I don't care that I can't taste my food when I'm sick, I'm too busy being sick to notice. I would rather be sold on the fast acting medication, rather than the benefit of being able to taste food.

braindrain's picture
Activity Score 240

And that's the train of logic these ads expect a casual reader to follow? I think you hit the nail on the head. If I've got a cold, or worse, the flu, my sense of taste is the last thing on my mind (if it crosses my mind at all). This is creative for creative's sake. A giant stretch, to say the least.

kre8's picture
Activity Score 989

this campaign is garbage.
harsh, i know. but probably fair.

walkingbuddha's picture
Activity Score 188

I like the strategy but think the execution is a little too overdone... I think people would get it if it was toned back a tad.

Could also work better without the salt/sugar/mustard packs.


wewin's picture
Activity Score 4


fifthbullet's picture
Activity Score 186

think the line should change to something like

"When you have lost your mind"


ChuckNorris's picture
Activity Score 834

Are the things flying or siting on a very very white table?

I like the idea, but the execution could have been much better.

JediByKnight's picture
Activity Score 184

very nice. my girlfriend loses her tastebuds every time she gets a cold, so i completely enjoyed this one.

Capitalist's picture
Activity Score 132

Insight!Insight!Insight! I dig this campaign, i have to say - the execution can be done better.