Agency Network: 
January 2008

Print advertisment created by Y&R, Spain for Salomon, within the category: Fashion.

Equip yourself for adventure.

Advertising Agency: Young & Rubicam, Madrid, Spain
General Creative Director: Nicolás Hollander
Creative Directors: Gil Blancafort
Art Directors: Gil Blancafort, Javier Verdú
Photographer: Cris Laurent

Comments (10)

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everartz's picture
Activity Score 7613


| everartz |

Nolan's picture
Activity Score 189

Great! Smart idea in a fabolous visual.

Javier Aldabalde's picture
Javier Aldabalde
Activity Score 101

The visual impact that the piece presents leads immediately to seek the mark, being that this is in a place estratéico. Very good

Javier Aldabalde

klaussnow's picture
Activity Score 1645

there's a disconnect between what's said and imagery,

I'm getting, "Wear Salomon, and miracuously it'll be like you're in excellent weather"

... its already been done...

Activity Score 1838

Me too

We're going to need more lube.

Blissful's picture
Activity Score 142

It's so close to being really good. Right now it says It's a storm inside the jacket." If the image was reversed, and it was a sunny day and the sliver being zipped out was a storm it would say "Put the jacket on and zip it up for instant warm weather." which is what I think they were going for.

I think they must have worked really hard on these because sometimes when you've had your face two inches from something for a while you can no longer tell how it is going to be read.

Just my thoughts

simon.gross's picture
Activity Score 541

The zip's on the same side as the storm. Surely this says "bad weather outside your jacket, good weather inside." I don't get what's not to get.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Maybe it's just me, but those stitches and the tag on the side are pretty distracting, even to the point of confusing the main visual (because they usually go inside the jacket.)
The AD did a marvelous job of putting things together, but it feels he tried a little too hard.
Simple line and the logo at the bottom would've worked just fine for me.

biabitch's picture
Activity Score 298

i agree with you.

i really love the visual but it took some time to reconcile the stitching and the tag with the outside of a jacket.

jazarah's picture
Activity Score 1262

i like the visual, but i don't think it works probably with the concept