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Tornado

Campaign
Agency Network: 
Published/Aired: 
January 2008

Description

Print advertisement created by Y&R, Spain for Salomon, within the category: Fashion.

Caption

Equip yourself for adventure.

Advertising Agency: Young & Rubicam, Madrid, Spain
General Creative Director: Nicolás Hollander
Creative Directors: Gil Blancafort
Art Directors: Gil Blancafort, Javier Verdú
Photographer: Cris Laurent
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everartz's picture

baaaa!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Nolan's picture

Great! Smart idea in a fabolous visual.

Nolan
Activity Score 189
Planner
Javier Aldabalde's picture

The visual impact that the piece presents leads immediately to seek the mark, being that this is in a place estratéico. Very good

Javier Aldabalde
Activity Score 101
Art Director at Diretor de Arte |

Javier Aldabalde

klaussnow's picture

there's a disconnect between what's said and imagery,

I'm getting, "Wear Salomon, and miracuously it'll be like you're in excellent weather"

klaussnow
Activity Score 1645
Art Director |

... its already been done...

BOOBJOB LOOBCANNON's picture

Me too

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Blissful's picture

It's so close to being really good. Right now it says It's a storm inside the jacket." If the image was reversed, and it was a sunny day and the sliver being zipped out was a storm it would say "Put the jacket on and zip it up for instant warm weather." which is what I think they were going for.

I think they must have worked really hard on these because sometimes when you've had your face two inches from something for a while you can no longer tell how it is going to be read.

Just my thoughts

Blissful
Activity Score 142
Best ever!
simon.gross's picture

The zip's on the same side as the storm. Surely this says "bad weather outside your jacket, good weather inside." I don't get what's not to get.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Jet Propulsion Lab's picture

Maybe it's just me, but those stitches and the tag on the side are pretty distracting, even to the point of confusing the main visual (because they usually go inside the jacket.)
The AD did a marvelous job of putting things together, but it feels he tried a little too hard.
Simple line and the logo at the bottom would've worked just fine for me.

Jet Propulsion Lab
Activity Score 10679
Copywriter
biabitch's picture

i agree with you.

i really love the visual but it took some time to reconcile the stitching and the tag with the outside of a jacket.

biabitch
Activity Score 298
saatchi
jazarah's picture

i like the visual, but i don't think it works probably with the concept

jazarah
Activity Score 1262
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