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ivan's picture

It's an ironic take on hard sell. Overdoing something cheezy can be cool sometimes. It certainly makes you go WHAT? and than you read the tagline and get the message. Amazing how simple a Cannes lion worthy work can be. It's all about the idea.

ivan
Creative Director at Ads of the World
writergeekdez's picture

hahahahahahaha...

if you're gonna cheese it up, go all the way.

love it.

writergeekdez
Activity Score 255
Copywriter
sheetalz's picture

oooooh Smart!!!

sheetalz
Activity Score 146
Art Director
debabrata naskar's picture

wtng. for ivan's comment.

debabrata naskar
Activity Score 109
Art Director
ivan's picture

It's an ironic take on hard sell. Overdoing something cheezy can be cool sometimes. It certainly makes you go WHAT? and than you read the tagline and get the message. Amazing how simple a Cannes lion worthy work can be. It's all about the idea.

ivan
Creative Director at Ads of the World
whitespace's picture

classic. wish i had done this the first time i saw it, and it still evokes the same thing.

whitespace
Activity Score 1953
Creative Director
Jonesy's picture

Hahaha! Makes me want to fall in love with advertising all over again!

Jonesy
Activity Score 18
Copywriter
Joe Harris's picture

wish i did it. classic.

Joe Harris
Activity Score 176
Creative Director |

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If at first you dont succeed... don't try parachuting

prs's picture

moi got two words for it ... SIMPLE and BRILLIANT.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

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