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Keep your eye on the bag

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Saks Fifth Avenue, within the category: Retail Services.

Caption

Keep your eye on the bag.
Sale 20 Jan - 20 Feb

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal, Timsy Vadhani
Copywriter: Neeraj Sabharwal, Wayne Fernandes
Retoucher: Jose Basug
Photographer: Kundan Raut
Account manager: Rhea Advani
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AdBuzzer's picture

sort of OK, but couldn't they come up with a better idea for the logo arrangement?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

luispiter's picture

mmmm its not new...

luispiter
Activity Score 2756
comunication
shahidali's picture

We don't always call a literal translation a creative.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Molecule's picture

this type of technique is getting old.

Molecule
Activity Score 435
Copywriter
everartz's picture

i dont even find it as an idea at all!

everartz
Activity Score 7613
Art Director |

| everartz |

Glut's picture

bad, bad.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Marlus Lau's picture

It is not new and literal, that's true, but that's for us. Maybe for the target, who does not understand about it, i'ts an interesting piece and it might work. What do you say?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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