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Problem

Agency Network: 
Published/Aired: 
August 2008
Description: 

Print advertisment created by Carmichael Lynch, United States for Sailor's World, within the category: Professional Services.

Experience the unsinkable optimism of boating.

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Jim Nelson
Creative Director: Sheldon Clay
Copywriter: Ellie Anderson
Art Director: Brad Harrison

Comments (28)

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Bundy Agency's picture
Bundy Agency
Activity Score 597

Experience the sinkable frustration of white type on light blue.

minimaloid's picture
minimaloid
Activity Score 123

i fucking second that...

control C's picture
control C
Activity Score 108

I fuckin' third tat...

Crisp One's picture
Crisp One
Activity Score 2005

fouth.....minus the phuck

jai hind's picture
jai hind
Activity Score 356

fifth, without the f***k

jai hind
art director

Guest commenter's picture
Guest commenter

No words.shit.

ricklongo's picture
ricklongo
Activity Score 1244

Unsinkable optimism... why do people insist on using bad puns? This would have been a much better ad without it.

Guest commenter's picture
Guest commenter

Optimism? Boating makes you optimistic? I imagine there are more valuable benefits than optimism to point out.

naima's picture
naima
Activity Score 67

Ahhh! My eyes!

Guest commenter's picture
Guest commenter

i like :)

Guest commenter's picture
Guest commenter

decent stuff, not great... chk out the latest work on shikoba! the kinda work tht reminds me why i joined advertising in d first plc...Cannes, watch out!

Guest commenter's picture
Guest commenter

f***! i feel like drowning after seeing this crap!! And talking about 'unsinkable optimism' in advertising, anybody seen the new campaign on shikoba...fantastic idea, great insight! You guys rock wherever u are! Cannes, watch out!

Guest commenter's picture
Guest commenter

What the f*ck does shikoba have to do with this? Nice ad.

Guest commenter's picture
Guest commenter

what happened to Antarctica?

Davosk's picture
Davosk
Activity Score 4815

It melted.

Guest commenter's picture
Guest commenter

Simple. Smart.

Guest commenter's picture
Guest commenter

Too similar to the famous flag campaign using the same "key" device.

Guest commenter's picture
Guest commenter

too many critics, too few creators. trust me, it shows. this is cool.

SeanMartin's picture
SeanMartin

If "nearly impossible to read" qualifies as "cool", then I suggest you keep your resume up to date. This was a massive miscalculation in colour choice.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

douche

Crisp One's picture
Crisp One
Activity Score 2005

anonymous douche

Guest commenter's picture
Guest commenter

bernays douche

Guest commenter's picture
Guest commenter

But isn't that the point of commenting? Post an opinion. Or are we suppose to just love every ad we see.

Roger Daly's picture
Roger Daly
Activity Score 355

Arrrrrr... I loves it.

Fresh of the boat's picture
Fresh of the boat

It qualifies as a witty powerpoint chart, but not as an ad.

naima's picture
naima
Activity Score 67

Para mi no hay discusión, esa imagen es simplemente dolorosa. ¿O tendré ojitos sensibles?

Guest commenter's picture
Guest commenter

considering the global mood, the concept makes a good point - does anyone comment on concept anymore? take to the water!

Guest commenter's picture
Guest commenter

Optimism? Boating makes you optimistic? Come on. Surely there are more interesting benefits to boating.

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