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Grown ups, 3

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Propeg, Brazil for Safernet Brasil, within the category: Public Interest, NGO.

Caption

Some people see children as grown ups.
Help us stop child abuse. safernet.org.br

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros
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Shawali's picture

Incredible photo manipulation, but I'm not sure you need a creepy visual against a creepy thing like child abuse.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

VampAd's picture

Google the photographer.

VampAd
Activity Score 1151
pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
Der Dada's picture

is by the same photographer and artist

Der Dada
Activity Score 35
Art Director
TheSmirkingFox's picture

The copy line sucks and doesn't serve the photo manipulation. As for the original strategic idea, I'm not sure it's an actual insight. One could say exactly the contrary; Children are abused because people DO NOT see them as adults but as weak and abusable.

TheSmirkingFox
Activity Score 145
Planner
eins-eins-null's picture

right. i didn't like it before, but you just delivered another reason.
to the strategy: they evidently saw the pictures, liked them and tried to find anything that leads to an award. so there hasn't been one.

eins-eins-null
Activity Score 896
Copywriter
ankitadv's picture

nice art

ankitadv
Activity Score 818
VampAd's picture

This reminds me the time that "creative" people used to look for photos on image banks to "have" ideas...

VampAd
Activity Score 1151
Sg HArris's picture

great image work, poor job of the Agency, added nothing to the brilliant work of cristian girotto, quite the contrary, just about everything.
Typical example of how to destroy a good idea.

Sg HArris
Activity Score 22
Sg HArris's picture

In short, brilliant, logical image that is not creative and agency, only shit that was good, with this concept ridiculous, typical ad ghost.

Sg HArris
Activity Score 22
kleenex's picture

All I see are three ad fails.

kleenex
Activity Score 52582
Web Designer/Developer
VampAd's picture

oh gosh......

VampAd
Activity Score 1151
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