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Train

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Safeguard, within the category: Health.

Caption

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan
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Highest Rated

Guest's picture

this is the best of the lot because its so over the top. nice work.

Guest
firebug's picture

nice

firebug
Activity Score 1113
clubjas's picture

funny

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Guest's picture

Buen insight, Buena ejecución!! Gran trabajo
D.C.

Guest
Guest's picture

this is the best of the lot because its so over the top. nice work.

Guest
everartz's picture

next time write the name of the product more clear damn it!
good photography

everartz
Activity Score 7613
Art Director |

| everartz |

A stranger abroad's picture

Nice. Good insight, well executed.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Dev Kumar's picture

Is the Chinaman deliberately downplaying the brand? Probably. It's well known what happens to renowned brands in China.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
PERP's picture

Cool, I really like it, and it takes a child (or a parent, lol) to know another, so I think this can really work. Congrats.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

dreamer_'s picture

Muy buen insight.

dreamer_
Activity Score 161
Art Director at UADE
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