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Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Safeguard, within the category: Health.

Caption

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan
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Guest's picture

what are they selling?

Guest
Yanay's picture

not safeguard for sure

Yanay
Activity Score 60
Creative Director
Punch's picture

Se hace énfasis en el problema, y la solución se mimetiza con el resto de la categoría. No hay un diferencial claro.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

opposite of u's picture

soap maybe? nice execution

opposite of u
Activity Score 301
copywriter
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