Advertisement

Battleship

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Safeguard, within the category: Health.

Caption

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan
Log in or register to post comments

Highest Rated

neoone's picture

not so sure about the product, what is this?
detergent?

neoone
Activity Score 39
Marketing Manager
silvi's picture

What´s the product for?

silvi
Activity Score 4172
Copywriter
Guest's picture

It's a simple soap that's supposed to kill bacteria. I guess it's called Escudo, in Latin America.

Guest
Guest's picture

Are you blind?

Guest
Guest's picture

No mames, es obvio!

Guest
neoone's picture

not so sure about the product, what is this?
detergent?

neoone
Activity Score 39
Marketing Manager
Guest's picture

Increible!!!!, en realidad que los clientes muchas veces tienen razon al decir que hay todo tipo de gente expuesta a los avisos, por tal razón hay que hacerlos lo más claros posible. Pero esto sí es increíble, como hacer para que 2 + 2 = 4 sea más fácil!!!!????. El producto es JABON, QUE SIRVE PARA QUITAR LA SUCIEDAD DE LAS MANOS O DE CUALQUIER PARTE DEL CUERPO.

Guest
Emanresu's picture

I am unsure as to whether or not Safeguard has a whole line of cleaning solutions, but it is a hand soap. The ads display how vulnerable kids are to germs, because they have a habit of wanting to touch and play with just about anything. The only downer to me is the brush script/handwritten font, especially at what seems to be such a small point size.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
everartz's picture

i googled "Safeguard" and i discovered that its a soap!!
COME ON guys just write there a bit clearer so the readers can see it well and buy it for god sakes!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Guys you don't know what Safeguard is? Duh!

Guest
LeeHarvey's picture

Thanks Everartz, now I understand and like the campaign. Great pictures.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

well, i like it.

Guest
Guest's picture

I really like this. A kid truth, beautifully executed.

Guest
franktrana's picture

Good artwork

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

Featured Content

Latest Collections

Advertisement