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Foot in Mouth

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by McCann, India for Sabai Foot Spa, within the category: Health.

Caption

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
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jackmancer2017's picture

Well it's the end of 2009, I guess they where running low on inspiration.

jackmancer2017
satrianee's picture

I didn't get "other" in the tag line... Does poster is already initiates one foot problem (an idiom maybe)?

satrianee
Activity Score 3748
maranca82's picture

@satrianee - what this is saying is that they can't help you if you say stupid things at inopportune times (foot in mouth), but they can help with all other foot problems.

I think I like this. A well-formed thought with nice art and copy. Also, it's very unexpected for a spa. Bravo.

maranca82
Activity Score 422
Copywriter
sarvagya's picture

Agree with maranca82

sarvagya
Activity Score 77
art trainnee |

Sarvagya

rolling.stone's picture

good use of idiom

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture

Beautiful ilustrations, but something´s wrong with concept.

silvi
Activity Score 4172
Copywriter
slip's picture

lol. i want to smoke a joint with this creative. (not that i smoke) ( :@ )

slip
Activity Score 919
designer |

SJB

Stefan_Zahariev's picture

haha slip :) catch the eye ! perfect!

Stefan_Zahariev
Activity Score 4
Planner
Stefan_Zahariev's picture

haha slip :) catch the eye ! perfect!

Stefan_Zahariev
Activity Score 4
Planner
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