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The World ends in one year

Agency Network: 
Published/Aired: 
December 2011
Saatchi & Saatchi Print Ad -  The World ends in one year

Description

This ad was

Print advertisement created by Saatchi & Saatchi, Colombia for Saatchi & Saatchi, within the category: Agency Self-Promo.

Caption

THE WORLD ENDS IN ONE YEAR. WHAT A JOY!

How many times has it been said that the world will end on the 21st of
December of 2012? It's a good Hollywood script, a great theme to sell
books, and a good oportunity to tell the unwary to give away all because
a ship will save them. The truth is that at dawn no one will be able to save
them from bankruptcy or unpredictable weather.

Everything is based on prophecies like the ones made by the Maya
Culture. In our theory, the sculptor of the Mayan calendar completed the
full circle when he was in the year 2012, as he could have also ended it in
1986.

But there is something more within the environment, we are going
through difficult times, and advertising does not escape from it. There is
fear, there is despair. There is a drought of ideas, and also a flood of bad
ideas; there is hunger for good ideas, and an economic crisis is going on,
and again, there is a lack of ideas.

Is this the end of the ideas?

Is the business not as fun as it used to be?

Maybe we feel this way in our busines because publicists are now only
interested in winning awards with adds that never air, those that people
never see and that we all miss so much, and while the pessimistic reason
expects the year 2012 to be apocalyptic and obscure, we at Saatchi &
Saatchi will appeal to love and change. And if it is to be true that we
have only one year left, we will continue on our path to the good, to what
things used to be like.

So if this is to be our last year, lets do it well, lets make it the best year
on the planet, lets make it with special love, with no time for doubt or
discussion. We must do things that exite us, that make us laught, that
make us share, and if for any reason the world must come to an end,
at least it will end leaving us happy, with our hearts fulfilled. And if it
doesn´t end, then it will be a year worth learning that with love children
are born happier, kinder cities are built, and advertising will want to be
seen and shared again.

So, what a joy!

This is the way think at Saatchi & Saatchi, The Lovemark Company.

Advertising Agency: Saatchi & Saatchi, Bogotá, Colombia
Executive Creative Director: Juan Pablo Navas
Creative Directors: Juan Carlos González, Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Juan Pablo Navas
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Highest Rated

ace85le's picture

How about Sad & Sad.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

chuckieT's picture

I could cut that copy down to three lines without losing any of its charm.

chuckieT
Activity Score 680
Creative
DancingDave's picture

That's because you work on grocery store retail brochures. This is above the line little chuckieT.

DancingDave
Activity Score 82
Copywriter
f10.Sevilla's picture

I agree. Way too long, was a bit bored after a few lines.

f10.Sevilla
Activity Score 59
Graphic Designer at Liga Evolution |

F10

CommandZ's picture

Anyone catch the typo yet?

CommandZ
Activity Score 2498
Creative Director
vlwk's picture

publicists are now only interested in winning awards with adds that never air,

adds = ads?

Do I get an award for that?

vlwk
Activity Score 154
CommandZ's picture

Correct! No award, will a gold star suffice?

CommandZ
Activity Score 2498
Creative Director
mockingbird's picture

whats wrong with good work of that caliber ?

mockingbird
Activity Score 238
clearsky1989's picture

What a bore. What a yawn. My illiterate future would be ex-wife can write better copy than this.

clearsky1989
Activity Score 429
Copywriter at Grey
Mr. Moon's picture

this is CLASSIC:

"it will be a year worth learning that with love children are born happier, kinder cities are built, and advertising will want to be seen and shared again.

So, what a joy!"

Advertising will want to be seen and shared? Hellooooooooo........??? Can you imagine a Dad on a Sunday saying "Hey son, let's go out and see some ads. We spend some quality time together knowing we're not gonna die this 2012 and celebrate by sharing some kickass ads!"

Don't you know people in general hate ads???

Mr. Moon
Activity Score 2
MicheleVirgilio's picture

boring for me

MicheleVirgilio
Activity Score 2617
somecopywriter's picture

I think the spammers are pushing up the ratings here.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
jponino's picture

if there is a lack of ideas, then hire me bitches !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Abhishek Parikh's picture

The copywriter should have read some Neil French long copy ads before attempting this one. It neither makes a statement nor an understatement. I do like the art elements though.

Abhishek Parikh
Activity Score 568
CommandZ's picture

Or some good John Caple long copy ads for inspiration. "They all laughed when I sat down at the piano" is a classic example for long copy ads that are effective..

CommandZ
Activity Score 2498
Creative Director
ace85le's picture

How about Sad & Sad.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

kleenex's picture

too much copy.

kleenex
Activity Score 51110
Web Designer/Developer
Saand's picture

You got the idea, then overdid it. Things that exite us means take us out, or excite us

Saand
Activity Score 150
Copywriter
torontose's picture

so boring

torontose
Activity Score 393
Cafuné Copy's picture

laughtable

Cafuné Copy
Activity Score 16
Copywriter
KbxAds's picture

yep boring, it started out nice, but then blah blah blah dearth of ideas, dearth of ideas, what the fuck dearth dude? there always have been billions of ideas around and there always will be, now with the net, you have more chances of catching those ideas and paying the people who think them, blah blah blah, fuck off saathi, u fail

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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