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Clock Paris

Campaign
Agency Network: 
Published/Aired: 
April 2014

Description

Print advertisement created by Lowe, Brazil for Runner's Magazine, within the category: Media.

Caption

Every second counts.

Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Illustrator: Manipula
Executive Creative Directors: Jose Borghi, Fernando Nobre
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damnson's picture

i don't get it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

It means you arrive to a different finish with every second.

Beautifully done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

Fantastic image.

Pete R.
Activity Score 3412
Illustrator
baliais's picture

Took me a while to understand this.. not bad

baliais
Activity Score 2618
Graphic Designer
Zarathustra's picture

Yeah, nice

Zarathustra
Activity Score 80

Thus spoke

Adteach's picture

nice!

Adteach
Activity Score 33
Tala's picture

so deep and so Fantastic

Tala
kleenex's picture

solid concept.

kleenex
Activity Score 51110
Web Designer/Developer
sold's picture

why make it so hard to audience get it?

sold
Activity Score 3305
Copywriter
Dzsoi's picture

I got it and I am not a runner. I think runners would get it immediately. Interesting visual. Maybe the copy should make a connection between reading the magazine and making our records better. This headline is only a statement about running itself.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
faceyon's picture

I get it, but this seems like an over kill, to pass the message. But the art director and illustrator did a great job.

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

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