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Runner

Published/Aired: 
November 2007
Description: 

There are many ways to see a cancer. The best one is by looking at its cure.
Help Hospital de Barretos to win its fight against cancer.

Advertising Agency: MatosGrey/G2, Sao Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director / Illustrator: Guto Kono
Copywriter: Fábio Lečo

Comments (13)

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monicamexico's picture
monicamexico
Activity Score 830

Sorry, this just isn't making sense.

arthritic.servicing.director's picture
arthritic.servi...
Activity Score 134

Fumigation for dog fleas on 8th floor on-going. Stay back.

benjaminbrown's picture
benjaminbrown
Activity Score 439

Totally agree, I have no idea what it means.

54NN's picture
54NN
Activity Score 115

??????????

54NN

STONLEY's picture
STONLEY
Activity Score 60

Yes! Good!

Mr. Phill's picture
Mr. Phill
Activity Score 138

I think it's a cell with cancer, and you're seeing the happiness on it.

I liked a lot!

Calibarak's picture
Calibarak
Activity Score 302

Brilliant, only dog fleas will get cancer cells.

Whitefang's picture
Whitefang
Activity Score 509

pretty sad that people only want to do ads to help a cancer hospital to win awards which is clearly the main objective here.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7323

An advert has to be good to win an award. So there must be another motivating factor in this case.

supersupergirl's picture
supersupergirl
Activity Score 294

but what does this mean?

soulviamusic's picture
soulviamusic
Activity Score 136

i dont know but nice art

easy tiger's picture
easy tiger
Activity Score 68

rubbish !!! brazilians always insisting on headline ads ... get over it guys ...

plus the headline is bad !

rubbish !

adambeu's picture
adambeu
Activity Score 40

Maybe it's supposed to say, "There are many ways to see Barbados. The best one is by getting cancer."

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