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Jonny Lonestar's picture

also Chiat LA in the states..

Jonny Lonestar
Activity Score 282
Art Director
Dick Huges's picture

Can we move on to PS3 please?

Dick Huges
Activity Score 937
Copywriter
bknowlden's picture

I thought TBWA Paris had this account?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

kre8's picture

its weird, i think the account might be held in more than one country.

kre8
Activity Score 989
Copywriter
Boony wants a beer's picture

Who would have thought...

Boony wants a beer
Activity Score 380
Art Director
kre8's picture

im still baffled by this fact..

kre8
Activity Score 989
Copywriter
copycomoelcopi's picture

guena po feña!

copycomoelcopi
Activity Score 822
Copywriter
brain123's picture

Funny, TBWA Madrid did the same idea, but a worst version of the one from BBDO Chile...

Here it is: http://www.adlatina.com/anuncios/detalle.php?id_campana=14666#adl

I also agree it is time for PS3 ads only!!!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Bigbird's picture

link doesnt work bud.

Bigbird
Activity Score 112
Art Director |

Word2BigBird

Joe76's picture

Horrible work from TBWA Madrid!!!

Joe76
Activity Score 762
Art Director
cpaz's picture

Es idéntico al concepto de la pieza TBWA España. En todo caso esta está mucho mejor realizada.

cpaz
Activity Score 4
Copywriter
ellehcimeo's picture

he must clear his mind of the all the clutter blocking him from solving the puzzle. at this rate, he'll always be a bunch of eyes and noses, i'll never make out with that.

this doesn't look pleasant. i thought playing PS2 was supposed to be fun.

ellehcimeo
Activity Score 3376
Art Director
brain123's picture

You haven't seen all the work for PS2 TBWA Paris has done in the past years, have you??

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
ellehcimeo's picture

i've seen the ones here. there were ones with a woman who's body parts were spring loaded. another with an orgy of people doing really odd things with each other's anatomy.
what are you getting at?

ellehcimeo
Activity Score 3376
Art Director
brain123's picture

Nothing, just that PlayStation ads stopped being about the fun of playing a long time ago...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
ellehcimeo's picture

that doesn't change the fact that i don't think this looks like fun. but my original comment is.
i'm not a "gamer" so it's likely i will never "get" why these are supposed to be good.
maybe one day i'll get my hands on this client, then we'll see what's fun... mhouhahahahaha.

ellehcimeo
Activity Score 3376
Art Director
JPWrites's picture

Yeah, it's moved away from fun, adrenalin rush, into an altered states message which has F all to do with the gaming experience. It's gaming, not LSD

JPWrites
Activity Score 238
Copywriter
Disco Munky's picture

Well said

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

tchinni's picture

agrandame el logo un 20%

tchinni
Activity Score 6
Client Servicing
tchinni's picture

Mij tagal viar Play Station 3?

Viks miler tay bajirsk BBDO.

Vir Vaqnsa Salamanca!!! Vaqnsa Vaqnin Vaqnson!!!

Vailipi Mur.

Bye!

tchinni
Activity Score 6
Client Servicing
Jonny Lonestar's picture

also Chiat LA in the states..

Jonny Lonestar
Activity Score 282
Art Director
Twombl's picture

Great ad (3 years ago). Boring today.

Twombl
Activity Score 180
Copywriter
theartist's picture

Is this the same agency of BOXER and SOLDIER (2006) ????
They won Cannes last year, but this concept is the trademark of Erik Vervroegen. Try harder guys...

theartist
Activity Score 30
Art Director
act's picture

and this is gross, i would flip the page immediately.

act
Activity Score 535
Art Director
ozamu's picture

LA DIRECCION DE ARTE LA ENCUENTRO MUY BUENA, TANTO EL COLOR, COMO LA FOTO, LOS ELEMENTOS Y LA INTEGRACION TOTAL QUEDO EXCELENTE, AUNQUE SIGO ENCONTRANDO MUCHO MEJOR LA GRAFICA DE LA CABEZA ABIERTA DE LA ANTERIOR CAMPAÑA DE PS2...CREO QUE LO QUE LO HACE INTERESANTE ES QUE ES UN AVISO EN LA CUAL PUEDES QUEDARTE MUCHO TIEMPO VIENDO CADA DETALLE COMO POR EJEMPLO LA SIMBOLOGIA DE LOS BOTONES EN EL TATUAJE, EL ROSARIO (QUE CREO QUE ES EL MISMO DE LA CAMPAÑA ANTERIOR DE PS2 LA DEL BOXEADOR O EL SOLDADO), LOS DETALLES DEL BAÑO Y EL ESPEJO, ETC...ES DECIR UN AVISO QUE TIENE UN CONCEPTO Y UNA HISTORIA DETRAS DE TODO...ESO SI RECONOSCO QUE YA DEBERIAMOS EMPEZAR A PENSAR EN "PS3" QUE ES LO MAS FRESCO AHORA YA QUE ESTA GRAFICA A PESAR DE LA INCREIBLE DIRECCION DE ARTE (LA MANO DE EMERSON, RIVEROS Y SALAMANCA SE NOTA...BUENA ESCUELA GRAFICA) TIENDE A DEBILITARSE LA IDEA POR LA RELACION QUE EXISTE CON LAS ANTERIORES CAMPAÑAS DE PS2 QUE YA SE ESTAN DEGASTANDO...EN TODO CASO MIS FELICITACIONES A BBDO...SALUDOS

ozamu
Activity Score 60
Other
kc_brock's picture

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT CUPIDATAT NON PROIDENT, SUNT IN CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST...LABORUM

kc_brock
Activity Score 703
Art Director |

rd

Minimum's picture

hehehe amen

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

salamandos's picture

yes, very true

salamandos
Activity Score 1947
Art Director
slim's picture

How do you tell when an agency is ripping another agency's idea/art direction or simply continuing a brand campaign? I like it, but in this case I'd lean towards the former.

slim
Activity Score 1047
Copywriter
Global Cheese's picture

Global Cheese

This is a very nice PS2 ad. I like.
and yep i know there are PS3's now. Same brand. I also believe if another agency has the account, and there's a great campaign out there, they have a duty to make sure they build it. Not fragment it.

I actually think this is one of the best PS2 ads. Well done chaps.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

me thinks's picture

Another superb ad of the PS2 campaign.

me thinks
Activity Score 722
Copywriter
Rusio's picture

That pink flamingo looks really weird.
Not in the wall, not floating, not flying.

Rusio
Activity Score 326
Copywriter
mikelite's picture

more pretty, but concept-free work for Playstation

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

mikelite's picture

more pretty, but concept-free work for Playstation

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Schizzy's picture

As an avid gamer, I never really got any of the playstation ads that walked along this line.

They're just bizarre for the sake of being bizarre.

Schizzy
Activity Score 203
Copywriter
simpson_tech's picture

The setting is very nice but i don't get it. Is there a logical thought or it's just imagination?
I like the face,it was done very good in post.
After all nice work even if TBWA has the same style.

simpson_tech
Activity Score 98
Art Director
Radoslav Minchev's picture

Like it, Love it :)))

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

elmikel's picture

This art direction is a masterpiece no matter who was first in it. Excellent visual.

elmikel
Activity Score 1147
Illustrator
roman-schwienbacher.com's picture

I agree with you, but there is an image already existing that just looks the same, also made for psp,
the french did it. i just can't remember the name of the photographer for the mment

roman-schwienba...
Activity Score 1021
Photographer
Ney Frances's picture

i don´t talk about PS nor even LEVIS or NIKE they should have a category only for them!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

mrtalented's picture

i'm not sure there should be only one guy's face with various impressions OR various faces with various impressions. maybe showing more faces conveys better about characters options you can choose better. by the way, the print on his T-shirt and the tattoo are quite distracting. but the photo was great.

mrtalented
Activity Score 2171
Creative Director
Ney Frances's picture

totally agredd the cubes have 6 faces why the guy has only one?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

sayonara's picture

i think you should send your version of the ad, so people can talk about it too.try it maybe you can make an intercontest between you, bbdo chile and tbwa madrid.

sayonara
Activity Score 2
Copywriter
nemesis's picture

I'm really really tired of PS2 ads.

nemesis
Activity Score 765
Creative Director
Leandro's picture

Nice Photo(shop).

Leandro
Activity Score 117
Art Director
rayokiss's picture

tuvieron un buen giro con la del soldado y el boxeador pero volvieron a lo mismo con esto... un buen anuncio para el play 2 al estilo tbwa paris... pero se quedó conceptualmente ahí... las agencia que llevan esta cuenta deberían de hacer algo con un nuevo enfoque libre de la influencia parisiana e inglesa. Aplausos para Salamanca

rayokiss
Activity Score 18
Creative Director |

More bla, bla,bla coming soon

Tim Weasle's picture

I know someone who can do that with this face.

Tim Weasle
Activity Score 72
Art Director
estrellatuoreja's picture

very nice ad, i like it!!!!

...the colors, style and symbolism was very amazing; its a winner this year in cannes, chers for BBDO Chile.

estrellatuoreja
Activity Score 12
Web Designer/Developer
Byte's picture

For me this ad is very similar to others.
Maybe have a chance anyways.

Byte
Activity Score 327
Art Director |

Byte!

Santiago.Garcia's picture

es genial

Santiago.Garcia
Activity Score 4
Universidad Catolica
joelapompe's picture
joelapompe
Activity Score 3853
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