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Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Livingroom Communication, United Arab Emirates for RTA Dubai, within the category: Public Interest, NGO.

Caption

The road is no place to socialise

Advertising Agency: Livingroom, UAE
Creative Directors: Martino O'Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin
Creative Director / Copywriter: Martino O'Brien
Copywriter: Priya Madhu
Illustrator: Fil Dunsky
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andylefty's picture

Are the characters significant?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Mammoths-Not-Dead's picture

this one with a hint on twitter is the best, i think

Mammoths-Not-Dead
Activity Score 404
Abhishek Parikh's picture

The entire creative is good- the copy as well as the art.

Abhishek Parikh
Activity Score 568
blacksmurf's picture

Nice the idea, not the execution.
Only when i saw this one i understood it was about social networks.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

vlads's picture

Like it this from all the campaign.
Nice the idea, not the execution.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Mayi92's picture

I like this more than the others! Funny idea

Mayi92
Activity Score 143
IPP
ad6426's picture

Boring and forced.
Nothing clicks at first sight, and the message is weak.

ad6426
Activity Score 103
observant vicky's picture

Idea is good but execution should be different.

observant vicky
Activity Score 194
Copywriter
Muddy's picture

Judging by the seatbelt, the entire campaign is to tell the passenger to shut-up. Are Dubai drivers wimps? Or are their cars right-hand drive?

Muddy
Activity Score 45
Copywriter
dunsky's picture

Completely agree with you. I was wondering about that when they asked me to draw this too.

dunsky
Activity Score 2
Other at freelance illustrator
torontose's picture

okka

torontose
Activity Score 393
creative.vibes's picture

i think this on is the best of all...the twitter hint!!!

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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