Agency Network: 
April 2008
RSPCA Print Ad -  Woman

Also From This Campaign 2


Print advertisement created by The Campaign Palace, Australia for RSPCA, within the category: Public Interest, NGO.


We help deal with all kinds of animals.
Nearly 57% of domestic abuse victims delay seeking help, fearing if they do, their pets will be harmed. Through our Pet Protection programs, the RSPCA ensures these women get the help they need by looking after their pets.

Advertising Agency: The Campaign Palace Sydney, Australia
Executive Creative Director: Paul Fishlock
Art Director: Thom Davy
Typographer: Thom Davy
Photographer: Andreas Smetana
Copywriter: Laurie Ingram
Other Additional Advertising Agencys: Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann
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dew drops's picture

nice copy

dew drops
Activity Score 90
Disco Munky's picture


All women need, is to learn how to throw a good old fashioned face punch. Any man who raises his hand to anyone in anger, let alone a woman or child needs it. Go for the balls, feet, eyes, knees, neck/throat, fingers. Wait till they're asleep and pour boiling water on the fu*kers face, see how tough he is then.

It's about establishing dominance. A loud prick has little to back it up most times. (in every sense of the phrase)

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

cheza's picture

Pretty bold, but needs a slight touch up on her lip -- that's obvious PS.

Activity Score 100
Graphic Designer
Guest's picture

solving the problem with more violence,im not a pacifist disco munky but seriously...Imagine what happens if there's more punchin' to follow cause you're just not strong enough physically and mentally.
Nice campaign though

Disco Munky's picture

You're right I'm sorry. Go to a shelter and be made to feel "super-safe", or go hold hands in a group-share fest. Or put the fucker in his place, and if that's the grave, then so be it. You think a man like that changes? really?

"Être un invité, doit être un imbécile"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

nspad's picture

Ape, Disco Munky, Man.

"Hey everyone! I found the Missing Link!"

You're an insensitive idiot. Having worked with women's shelters in different countries (AND made ads for them) it grossly offends me how you think. I'd love you to go to jail and be someone's bitch and see how you 'assert dominance.'


Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Disco Munky's picture

I thought I'd wait ages like you did before replying. I still can't figure how my opinion qualifies me for the position of "prison bitch"? Was it because I thought it was better to fight back? But since you've worked in a shelter you'll know that these guys get several chances. How often do wives press charges after a first assault? But don't you say that one is too many? So I'm the asshole that says you should burn his face if he does it more than none? Not saying it's the best way to fix things, but I'm not the a**hole for suggesting it....I hope you don't flip out at the shelter like this. You'll scare the women.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

I'm not normally violent but I'm all for defending ones self. Violence isn't the answer, but if it saves a life or gets the guy to stop, I'm all for it. No girl should EVER have bruises on her face. I hope this advertisement gave hope to those who needed it.

Helrazor's picture

I love these ads. This one in particulate got me with the tag line "we deal with all kinds of animals" I can easily imagine a hand being placed gently on her shoulder by the organisation!
One of the first signs of severe violence towards other people is early signs of how they treat insects and later, animals. Stopping it early not only deals with violence against animals but also violence against people!

Activity Score 6
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