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Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by DDB, New Zealand for Royal NZ Coastguard, within the category: Public Interest, NGO.

Caption

This time, we’re the ones asking for help.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
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bhuvneshwar.chd's picture

good work.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture

I like that.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

snowgoosegirl's picture

smart...I like it

snowgoosegirl
Activity Score 32
Copywriter |

#okbye

shahidali's picture

Awesome. Loved the idea and the execution is also superb. Most importantly, It will work.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

willp's picture

Very nice work, for good cause...

willp
Activity Score 12
purshotham's picture

Good concept..Good Execution..

purshotham
Activity Score 457
thedesignaddict's picture

Simple line. Nice pics.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Church Money's picture

Very "first idea" here. It doesn't look like very much work went into it, either. As far as the font choice - Trajan? Really?

Church Money
Activity Score 76
Art Director
henito's picture

like the thought. visual could be a bit more catchy to me, but still well done.

henito
Activity Score 560
Copywriter
Manoma's picture

Excellent... and beautyfull ;-)

Manoma
Activity Score 1108
Copywriter
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