Agency Network: 
May 2011

Print advertisment created by Y&R, Australia for Royal Australian Navy, within the category: Professional Services.

What will surface as a submarine?

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Ant Simmons
Copywriter: Alex Wadelton
Producers: Jonathon Eadie, Lauren Rosen
Account Director: Julian Bell
Agency Producer: Sam Joy
Retouchers: Innes Robins, Bruce Bigelow
Photographer: Josh Tam
Typographer: Bruce Bigelow
Account Manager: Heather Pennell
Production: Electric Art

Comments (17)

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abdeLooK's picture
Activity Score 250


Church Money's picture
Church Money
Activity Score 76

This ad is interesting visually, and the copy ties everything together well. Good job

Boxey's picture
Activity Score 8879


atb2005's picture
Activity Score 13557

Fail. Those who like this should ask themselves the question "Will this campaign help attract new recruits?" Very unlikely.

arke1's picture
Activity Score 235

You're doesn't do a very good job of this. The visual is great though.

Phillhb's picture
Activity Score 298

Thank god, i thought i was the only person on here who actually cared whether it will actually help with the clients objectives!

I don't even think its a good idea, to be honest, it has been done before

jackblack's picture
Activity Score 2357

What will surface as a submarine? A submarine of course.

bhuvneshwar.chd's picture
Activity Score 989

visual clearly goes with the . . . word CONFIDENCE

move ahead with full confidence. Royal Australian Navy. good work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

fala fulani's picture
fala fulani
Activity Score 252

I think the visual is ok, but the copy let it down.

jackmancer2017's picture
Activity Score 6992

Art director gone wild! For the concept, it just hinges on the word 'surface'. And as said above, I too doubt this'll lead to many recruits.

MidasTouch's picture
Activity Score 1024

If it's to recruit new people in the marine army, I don't know if it will work: it's scary to me (but maybe for big boys it's exciting)! xD
great visual and AMAZING typography job.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Activity Score 1108

Splendid !!

Yes MidasTouch : i think you are right, but the role of this type of announcement is also to make a selection.

In that way, i remember, an Recrutement announcement for the London Police,

showing a Punk spiting on Policeman face, which one was staying straight an calm,

and the body,was saying something like :

"if you are able to endure this, you can send your candidature..."

(if somebody got it, i search it since a long time ;^)

bakamono's picture
Activity Score 1002

Sorry this looks like a tomb to me.

because therefore it is

shahidali's picture
Activity Score 4069

Word game for war heroes?


rajib kabir's picture
rajib kabir
Activity Score 35

feelings like a movie poster.

Glut's picture
Activity Score 3935

nice series of a difficult category

ace85le's picture
Activity Score 3935

Impressive visual. This is one of the ads that wont win awards but work instead.


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