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Agency Network: 
Published/Aired: 
September 2009
Roy Awards Print Ad -  Eyes

Description

Print advertisement created by Le Bureau, Sweden for Roy Awards, within the category: Recreation, Leisure.

Caption

The art of making people give away their eyes for 30 seconds.

Advertising Agency: Le Bureau, Sweden
Creatives: Jonas Wittenmark & Tobias Carlson
Photographer: Erik Undéhn
Retouch: Johan Rosenberg
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Highest Rated

just write's picture

This is good but very disturbing...

just write
Activity Score 651
Copywriter at Banyantree communications
A stranger abroad's picture

Yuk. Shock for the sake of it.

A stranger abroad
Activity Score 427
Copywriter at Singapore
G¨B's picture

Simple and cool! Nice copy as well.

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
G¨B's picture

Simple and cool! Nice copy as well.

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
Guest's picture

Don´t write what you show. And is ”giving away your eyes” really a good metaphor for watching? Eh. No. Nice picture, though. Ideawise, I take it it´s made by students.

Guest
beckspuppy's picture

Banange this is so amazing. Sometimes I wonder how these guys manage to do these things

beckspuppy
Activity Score 87
Makerere University
adfreak06's picture

this is raw

adfreak06
Activity Score 140
Guest's picture

I like it, nice copy as well, If you took away the copy you wouldn't get it at all.

Guest
magintosh's picture

twisted image...love it.

magintosh
Activity Score 62
Graphic Design |
tirthomitro's picture

wat's this Roy Award thingy abt???
can anybody pls. xplain??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

The creatives are writing these comments. No doubt. Studenty.

Guest
Guest's picture

say-cow, see cow. Gross and lame execution!

Guest
Guest's picture

A strong image, sure. I don't know that it associates well with awards for commercial marketing.
Adam @Advent Creative Web Design

Guest
Notorious's picture

yuck!

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

doesnt work for me :s

I understand the idea and i cant deny its got a lasting impression.

But the impression is not a good one

Guest
dreamtree's picture

A gory image should have gory copy to match?!!

dreamtree
Activity Score 12
Guest's picture

I quite like it, no one really wants to see your shit ads, nice metaphor!

Guest
Grace's picture

Page has an interesting point. I have a strong stomach so it doesn't bother me personally.

What bothers me is that I didn't know what it was about. Message not clear enough.

Grace
just write's picture

This is good but very disturbing...

just write
Activity Score 651
Copywriter at Banyantree communications
rolling.stone's picture

pretty horrifying ...........

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Dev Kumar's picture

Macabre...there's enough of that all around. Maybe we could do without such revolting stuff unless there's an equally strong message to go with.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

it's an ad about ads, stop being uptight, please...

Guest
Dev Kumar's picture

Frustration mate...'cause I know that if I ever took such an idea to my creative head, I could lose my job. And this bloke here is getting reviews galore although most of it is negative. But who gives a damn? It's the number of eyeballs you get is what matters. Even if it's a bloody mess...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Horrible!
I don’t like it!

Guest
Guest's picture

Bent visual should have straight headline

Guest
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