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Tables

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Marcel, France for Rowenta, within the category: House, Garden.

Caption

Gets everywhere.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Directors: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Director: Nicolas Chauvin
Account Supervisor: Jean-Patrick Chiquiar
Art Buyer: Jean-Luc Chirio/Auréiie Lubot
Illustrator: Asile
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gadgets's picture

If a consumer cannot get the idea in first 2 seconds is not a good ad. Do you got the idea?

gadgets
Activity Score 1063
MK-tessa's picture

The idea is that the furniture moves for the vacuum, so therefore it gets anywhere, everywhere, under here, under there, etc.

MK-tessa
Activity Score 216
Art Director at student
Tejónidas's picture

2 words: won cannes

Tejónidas
Activity Score 246
Copywriter
Boxey's picture

two more words: so what

Boxey
Activity Score 8879
Melaleuca In-House
ace85le's picture

I get the idea, but the execution is confusing. The furniture looks like a pack of camels or something, which is thought provoking but doesn't get anywhere, which is ironic considering that tagline.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

like the play with form

it is adding, mysterious element and making viewer think about the ad.
which is creating interest in it.

massage conveyed. enjoy the LION. cheers.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

shahidali's picture

i didn't like the idea of showing flexibility in such a way.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

MidasTouch's picture

I got it.
Funny stuff

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture

this is nice. but one table lifting one leg would have been enough for me

Wordnerd
Activity Score 6692
Copywriter
Glut's picture

nice art

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
lucie123's picture

It's not very new idea. 2 lions!!!! OMG

lucie123
Activity Score 604
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