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sunil_nair's picture

I wonder what has hit Mr. Naveen here? There is no concept in the ad. Neither does the ad make any attempt to make the smokers to avoid smoking nor does it discourage the non-smokers to stay away from it. Above all there is no focus on the ill effects of smoking. What if the brand was really named ROTMANS, would it make any difference?

sunil_nair
Activity Score 2
Copywriter
naveen's picture

hits you. Excellent

naveen
Activity Score 6
Copywriter
sunil_nair's picture

I wonder what has hit Mr. Naveen here? There is no concept in the ad. Neither does the ad make any attempt to make the smokers to avoid smoking nor does it discourage the non-smokers to stay away from it. Above all there is no focus on the ill effects of smoking. What if the brand was really named ROTMANS, would it make any difference?

sunil_nair
Activity Score 2
Copywriter
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