Stuck, 2

Agency Network: 
June 2013

Print advertisment created by Agnelo Pacheco, Brazil for Roteiro, within the category: Media.

Sexually abused: stuck in that moment forever.
We support the fight against child and adolescent sexual abuse. Report it!

Advertising Agency: Agnelo Pacheco, Brasília, Brazil
Creative Director: Edu Henrique
Art Director: Miriam Mica
Copywriters: Camila Gurgel, Lúcio Freitas
Photographer: Estúdio California
Additional credits: Juan Sales

Comments (4)

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Highest Rated

kleenex's picture
Activity Score 50490

not seeing this ad at all..

certaintly's picture
Activity Score 3994

bad execution of a good concept.

the guy doesnt look sad. he looks successful.
he just has a toy - sexual abuse doesnt make it so you carry your toy (i get it's not to be taken literally) but it couldve been a comforting teddy bear and the guy couldve looked ...not successful

here is the same concept, but done well

Janayjoi's picture
Activity Score 84

The example shown within the link is gripping; great concept. The toy could be significant because it could have been the one he was playing with moments before the abuse happened( thus, 'stuck in that moment forever'); it could simply mean stuck in that abused childish state of mind. Also, I don't see why he can't/shouldn't 'look' successful. After all, people of all statuses can/do suffer from abuse, and I'm sure many people who have been abused have used over indulgence as a way to busy their minds and block certain memories.

kleenex's picture
Activity Score 50490

not seeing this ad at all..

baliais's picture
Activity Score 2618

Yup, agreed with Certaintly.