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Simon

Campaign
Agency Network: 
Published/Aired: 
January 2009
RoSana Print Ad -  Simon

Also From This Campaign 2

Description

Print advertisement created by Grey, Romania for RoSana, within the category: Professional Services.

Caption

Look inside yourself.

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Photographer: Mircea Mocanu
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Guest's picture

nice concept. brutal type lock-up.

Guest
NatalieM's picture

These images are a tad creepy and do not hit the mark for me. I wonder what the target thinks...

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

A.G. Pennypacker's picture

Creepy yes, interesting yes.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
rooster_nl12's picture

nasty.. but definatly not bad.. not bad at all

rooster_nl12
Activity Score 36
Ad agency |

once the wheel was invented, the only creation left was the second wheel.

Guest's picture

The type treatment is probably the creepiest thing

Guest
ORISHAS76's picture

dos imagenes identicas!!!!!
q poca creatividad!!!
odio esos creativos que hacen eso!!!!

ORISHAS76
Activity Score 344
Guest's picture

dos imagenes identicas!!!!!
q poca creatividad!!!
odio esos creativos que hacen eso!!!!

Esto es español?
o eres argento...

Guest
Guest's picture

The type treatment is bad. Rest cool.

Guest
Guest's picture

isaac mendez?

Guest
Guest's picture

Very nice. Simple and clear message.

Guest
unstatusfied's picture

Scarry and I guess TA is already look like this... Well from this point of view it's nice! Between tyhe lines - find those like u!

unstatusfied
Activity Score 54
Copywriter
TRICKY's picture

it reminded me of the fiction series HEROES.....are we in the fiction area here?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

PUBLICITARESCU's picture

NICE PHOTOGRAPHY. YOU SHOULD LET THE PHOTOGRAPHER TO WORK AT THE EYES. THE EYELIDS ARE DROPPING A WRONG SHADDOW ON THE CORNEAS AND ALSO I CANNOT SEE ANY REFLECTION. OVERALL THE CHARACTERS ARE LOOKING LIKE BEGGARS AND THEIR EYES LIKE PIN-PONG BALLS.

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
Guest's picture

don't get it. it seems a very rigid visual expression of the tagline.

Guest
najwat's picture

this is interesting. nice concept.

najwat
Activity Score 10
IBA
Guest's picture

AXE MIL VECES AXE!!!

Guest
Guest's picture

NO SEAS ZOPENCO!!!, AXE MANEJA UN TRATAMIENTO MUY DIFERENTE!!!

Guest
byretos's picture

ZOPENCO!!! ANALIZA ES LA MISMA IDEA CON OTRO FIN DE COMUNICACIÓN ZOPENCO!!! NO HACE FALTA INSULTAR EN UN FORO EN EL QUE CADA UNO TIENE SU PUNTO DE VISTA... PARA MI ES ESO SI NO COMPARTES FUNDAMENTA PERO INSULTES ....

byretos
Activity Score 16
REDACTOR CREATIVO
byretos's picture
byretos
Activity Score 16
REDACTOR CREATIVO
Conceptual-eyes's picture

Quite nice idea but a bit freaky for the market.

The typography is horrific.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

Hello? This ad is supposed to encourage you to SEEK counseling? And this is what I will be doing to myself if I do it with Rosana Medical? I am supposed to get all excited, is it?

Guest
giorgino's picture

where is the optic nerve ? :) just kidding. I like it ! cool.

giorgino
Activity Score 60
Art Director at Freelancing |

______________________________________
www.georgegrosescu.ro

Guest's picture

one piece only!!!

Guest
LionMullet's picture

I love it when the strap line of the ad literally describes what the visual is doing

LionMullet
Activity Score 28
Conceptual-eyes's picture

There is no way it would make sense without this line.

Conceptual-eyes
Activity Score 1475
Copywriter
freewalk's picture

never late down
the same thing

freewalk
Activity Score 12
student |

never late down

Guest's picture

era solo necesario colocar enfocado el ojo blanco

Guest
NASEERov's picture

it is a nice concept. But for some one needs psychological counseling ... I don't think this is the right image to show

NASEERov
Activity Score 30
Photographer at eng & caricature artist & graphic designer & photographer |

WE REACH THE SKY

Guest's picture

well, a psychologist actually does nothing but making you look for answers inside yourself. so, the product's truth is right.
but do we (the audience) really want to know this? not that I don't know the ad is made for the festival's juries only ... :)
anyway, it's just a literal visualization of the line and that's why it's weak.

Guest
Guest's picture

Me gusta, algo seria talvez; quiza un poco de humor reflejado, actuando con las manos, como que con ellas tratás de que en realidad el ojo se de la vuelta, me entendés, aunque te convirtás en un nudo humano al intentar ver lo que hay en tu interior... nose algo daliesco, pero con fuerza.... I think so. Felicidades por la idea.

Perla Nicaragua

Guest
Guest's picture

ASTA ESTE PORTRETUL PUBLICITARULUI ROMAN. CEL CARE PRIVESTE ATAT DE MULT IN SINE INCAT NU POATE SA PRIVEASCA INAINTE.

Guest
PUBLICITARESCU's picture

THIS IS THE PORTRAIT OF A GREY ROMANIAN ADVERTISER. HE IS LOOKING SO MUCH INSIDE HIMSELF THAT HE IS INABLE TO SEE FORWARD. SORRY, MATES.

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
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