Agency Network: 
August 2012

Print advertisment created by Strange Idea, China for Ronda, within the category: House, Garden.

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei

Comments (7)

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cvchitale's picture
Activity Score 1418


Black Hour's picture
Black Hour
Activity Score 368

There is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

There's some new approach. I like that

Love creating ads..

fredrik_t's picture
Activity Score 10

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

Nurse Bell's picture
Nurse Bell
Activity Score 156

I agree that's the idea they tried to achive but it's lost in print. It's a better online or TV idea.'s picture
Activity Score 288

Now this is bad in both ways. Back side of the knife is can't be sharp at all. If they drop the fruit on to the knife how the knife went through the fruit. The fruit is higher than the knife.
If they execute this in TV it might come out beautifully.

Grrrr's picture
Activity Score 1961

You knived it, I mean nailed it.