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Carrot

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by Strange Idea, China for Ronda, within the category: House, Garden.

Caption

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei
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andylefty's picture

There was a knife ad like this where it cut through the chopping board.

Not sure how cutting through everyday foods proves that these are extremely sharp.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Ed Rapport's picture

yea, these ads are lacking a lot of creativity.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Richa Agrawal's picture

Ok. Coming from 'Strange Idea Ad' it is indeed a strange ad series.

Richa Agrawal
Activity Score 324
Copywriter
Black Hour's picture

No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

Black Hour
Activity Score 368
BFB's picture

I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

BFB
Activity Score 936
Copywriter
fredrik_t's picture

I thought maybe they dropped the carrots onto the knife? No? That made more sense to me altough the idea still is very "used".

fredrik_t
Activity Score 10

Art director | Strategic creative

baliais's picture

I don't want the back of knife as this sharp

baliais
Activity Score 2618
Graphic Designer
Treplev's picture

Who in their right mind would use the back of their knife to chop anything?

Treplev
Activity Score 50
Nurse Bell's picture

I believe the idea here is the knife is so sharp they dropped the veg onto it and it cut. However that said it's not very original.

Nurse Bell
Activity Score 156
karmacoin's picture

BFB | Mon, 2012-09-03 01:55
I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

Black Hour | Mon, 2012-09-03 01:13
No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

----------------------------------------------------------------

Or maybe u could have just placed the knife in that position and push down the food? lol yes also the idea of using the back of the knife to cut smells like "done before"

karmacoin
Activity Score 688
Lisbon freak's picture

Old angle.... I'm not impressed.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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