Advertisement

Meet New People, Stretcher

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Caption

There are better ways to meet new people.
Don't drink and drive

Advertising Agency: Mercury360, Bucharest, Romania
Creative Group Director: Ionut Rusu
Creative Director: Liviu Turcanu
Art Director: Tiberiu Papa
Copywriter: Simona Lazar
Junior Copywriter: Ruxandra Papuc
Photographer: Dan Vezentan
Post Production: New Folder
Log in or register to post comments

Highest Rated

CuriousPencil's picture

I think this could be a really solid start of a really smart campaign: follow it up with a group shot in a bar, everyone - apart from the guy drinking - dressed as paramedics.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

good and new way of talking about this problem!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Ron Burgundy's picture

agreed, very fresh

Ron Burgundy
Activity Score 1630
Art Director at Southern California
luispiter's picture

its the better

luispiter
Activity Score 2756
comunication
jackmancer2017's picture

It's nice but on the other side it makes car crashes look like a joke and something that doesn't need to be taken seriously. I mean, what sort of impression does this leave you with? Not "Geez I'll drive safe from now on!!" I think.

jackmancer2017
mr.x's picture

This is a new insight on this problem, and I like it!

mr.x
Activity Score 998
Forsbergs Skola
NicholeP's picture

Visually shocking, but I'm not sure you want to meet new people when you drink and drive.

NicholeP
Activity Score 115
skeMaMen's picture

Agreed...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

kleenex's picture

Based on that car wreck I do not think the person in the stretcher is going to know who saved him.

kleenex
Activity Score 51126
Web Designer/Developer
CuriousPencil's picture

I think this could be a really solid start of a really smart campaign: follow it up with a group shot in a bar, everyone - apart from the guy drinking - dressed as paramedics.

CuriousPencil
Activity Score 4225
Copywriter
mr.x's picture

Group shot in a bar, and only one guy drinking? hmm

mr.x
Activity Score 998
Forsbergs Skola
CuriousPencil's picture

Yeah, first idea. Needs work. We should go back to the client and tell them it'll cost another 12 grand.

CuriousPencil
Activity Score 4225
Copywriter
sebarestless's picture

Following the same logic, the ad could as well have been about better ways of getting a chewing gum or better ways of exchanging CDs.

But what do all these, including the paramedic handshake, have to to with car accidents or driving under influence?

sebarestless
Activity Score 116
CuriousPencil's picture

The sense of utter, utter relief when you're taken inside an ambulance after an accident is way better than chewy music, for a start. The "Paramedic Handshake" (which needs to be a band name, stat) is an apology, a relief, a thanks and a passing of trust to the person who's going to stitch up your fuckups (from driving drunk) back together into a body of utter regret and blah, fuck the poetics: it's not a comparison that can be used comfortably outside this scenario without comedy, so it won't t work with gum, or music, and that makes it stronger.

Your chewing-gum logic would apply if it was a shot of someone licking a pavement, and your image of CD exchange better served if it was a picture of someone flying a kite across the Grand Canyon with a Lady Gaga album tied to the end.

*That's* what it has to do with accidents and paramedics.

CuriousPencil
Activity Score 4225
Copywriter
sebarestless's picture

So you're saying that the paramedic handshake does exist? :P

sebarestless
Activity Score 116
CuriousPencil's picture

Yep, They teach them at Straw Dog school.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Yep, They teach them at Straw Dog school.

CuriousPencil
Activity Score 4225
Copywriter
Anonymous Author's picture

Confused tone.
1) Classic comedy: sight gag, straight man, laconic line.
2) Poignant realism: My hand was held as I died. The people I met were in the ether. It's all right, I'm here with you as you expire.
One or the other would make it a stronger proposition, I do so say.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Lazarus's picture

lame.

Lazarus
Activity Score 1536
Creative Director
Davosk's picture

Dumb! Not effective.

Davosk
Activity Score 4815
Art Director
everartz's picture

at least i dont see the accident that caused this man to be on a stretcher..

everartz
Activity Score 7613
Art Director |

| everartz |

Cutarica's picture

fresh new approach, yes. stops you from drinking and driving, no.

Cutarica
Activity Score 3451
Illustrator
the_lizard_king's picture

Good thought! An intense problem showed in a very mellowed down way. It works for me! Great job!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

PUBLICITARESCU's picture

I like the photography, But the line is too weak so too small. This image could not sustain it by itself. sorry cubs! rock on!

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
inchirieri's picture

Sure this does convey the intended message, and I am quite fond of the interpretation. But there is a good point in one of the earlier comments, that it may present car crashes a bit too easy - given the fact that many participants of a car crash may not be able to shake a hand with the ambulance doctor afterwards.

inchirieri
Activity Score 2
Marketing Manager at inchirieri.net |

www.inchirieri.net

Featured Content

Latest Collections

Advertisement