Meet New People, Car

Agency Network: 
January 2011


Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.


There are better ways to meet new people.
Don't drink and drive

Advertising Agency: Mercury360, Bucharest, Romania
Creative Group Director: Ionut Rusu
Creative Director: Liviu Turcanu
Art Director: Tiberiu Papa
Copywriter: Simona Lazar
Junior Copywriter: Ruxandra Papuc
Photographer: Dan Vezentan
Post Production: New Folder
Log in or register to post comments
luispiter's picture

good y like it

Activity Score 2756
everartz's picture

they should have mixed both the ads and had one that makes sense.. coz here it is not possible that the man would want really to meet the lady!!

Activity Score 7613
Art Director |

| everartz |

masterful's picture

ahahahah :))) yes but maybe he's reaching out to him to grab him, to pull him out of the car.. it's the same handshake. About what lady are you talking about?

Activity Score 14
the_lizard_king's picture

It kinda looks unrealistic... i dunno why! I think the 1st one is better!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

adderman's picture

good job! not unrealistic at all! just an awkward presentation. you dont shake hands at a scene of accident but it doesnt necessarily mean that you (as the hurt person in the accident) wont become friends with the ambulance man who saves you later when you recover.

the handshaking in the ads just fastens the process of making a new friend symbolically and it's supported by a very strong headline. thumbs up!

Activity Score 41
Farkyeri Communication Differentiations
tank yang's picture

It's fresh and the different way to tell everybody that don't drink & drive. i like it!

tank yang
Activity Score 10
spinsarah's picture

Oh, wow. This one definitely speaks to me. It's fresh and has great clarity. Good one.

Activity Score 110
ciprianpurcaru's picture

good job!

Activity Score 58
Art Director |

it's all about that message