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Meet New People, Car

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Caption

There are better ways to meet new people.
Don't drink and drive

Advertising Agency: Mercury360, Bucharest, Romania
Creative Group Director: Ionut Rusu
Creative Director: Liviu Turcanu
Art Director: Tiberiu Papa
Copywriter: Simona Lazar
Junior Copywriter: Ruxandra Papuc
Photographer: Dan Vezentan
Post Production: New Folder
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luispiter's picture

good y like it

luispiter
Activity Score 2756
comunication
everartz's picture

they should have mixed both the ads and had one that makes sense.. coz here it is not possible that the man would want really to meet the lady!!

everartz
Activity Score 7613
Art Director |

| everartz |

masterful's picture

ahahahah :))) yes but maybe he's reaching out to him to grab him, to pull him out of the car.. it's the same handshake. About what lady are you talking about?

masterful
Activity Score 14
Other
the_lizard_king's picture

It kinda looks unrealistic... i dunno why! I think the 1st one is better!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

adderman's picture

good job! not unrealistic at all! just an awkward presentation. you dont shake hands at a scene of accident but it doesnt necessarily mean that you (as the hurt person in the accident) wont become friends with the ambulance man who saves you later when you recover.

the handshaking in the ads just fastens the process of making a new friend symbolically and it's supported by a very strong headline. thumbs up!

adderman
Activity Score 41
Farkyeri Communication Differentiations
tank yang's picture

It's fresh and the different way to tell everybody that don't drink & drive. i like it!

tank yang
Activity Score 10
Administrative
spinsarah's picture

Oh, wow. This one definitely speaks to me. It's fresh and has great clarity. Good one.

spinsarah
Activity Score 110
ciprianpurcaru's picture

good job!

ciprianpurcaru
Activity Score 58
Art Director |

it's all about that message

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