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Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriter: Alexandru Malaescu
Creative Group Director: Liviu Turcanu
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Guest's picture

Is "fast" written "fsat" on porpouse or is a typing mistake??

Guest
gdkid2004's picture

I think it's intentional, as drunks usually can't read properly, others words are misspelled too

gdkid2004
Activity Score 24

_______________________________
Design has to work, art doesn't.

lucdesaulniers's picture

On purpose. Same for depneded

lucdesaulniers
Activity Score 1145
thus's picture

obviously... that is the all idea there

thus
Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
Guest's picture

obvio q es fast pero de eso se trata el mensaje se supone q si estas tomado todo se distorciona xeso las palabras no estan bien escritas !!! Y x eso dice DONT DRINK AND DRIVE!!!!!!! dberias analizar mejor antes d comentar

Guest
Guest's picture

On purpose. The same thing with WHAT--> WaHT

Guest
everartz's picture

i'd repeat the same questions from the previous comment!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

why in the hell would my life depend on how fastI I can read a sentence??? this si meaningless..

Guest
Guest's picture

I think it's about alcohol slowing down your reactions. It's the split second that you lose, that makes the difference.

Guest
Guest's picture

how can you be so dumb? if you can not read this messafe, you shouldn't drive, that's all they say... It's a great message

Guest
alexander_bickov's picture

Anti absolut idea :)

alexander_bickov
Activity Score 3279
Dev Kumar's picture

Simple idea but good.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

c'mon its not convincing enough! but layout is good

Guest
Guest's picture

"Birgada de potilie rutiera o copitale." Is this romanian? Why this ad is written in two languages?

Guest
Guest's picture

good layout! idea is not convincing!

Guest
Guest's picture

i liked the previous one with more spelling mistakes

Guest
thus's picture

yeh.. i thought it same... i suppose its not so difficult to understand

thus
Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
creativetime_1986's picture

Great stuff.

creativetime_1986
Activity Score 54
Graphic Designer at advoice
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