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Agency Network: 
Published/Aired: 
September 2010
Romanian Traffic Police Print Ad -

Description

Print advertisement created by FCB, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Caption

The faster you go, the faster you arrive there.

Advertising Agency: DraftFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Directors: George Grosescu, Ion Iepureanu
Copywriter: Andrei Zabet
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Highest Rated

atb2005's picture

Over-analyzing again...Creatives should run away from you, Dzsoi. The message is not "don't use a gas pedal", the message is "don't drive fast". I agree though that it's a huge irony that this message is supported by the "fastest car magazine".

atb2005
Activity Score 13557
jackmancer2017's picture

Easy to understand ;-)

jackmancer2017
Blashyrkh's picture

Simple. Like it.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

OK for me.. Lazy art... btw, is strange that "Autoshow, the fastest car magazine" supports this ad..

Guest
jackmancer2017's picture

Good catch ;p

jackmancer2017
Guest's picture

nice!

Guest
atb2005's picture

How is this lazy art?? I think this is a great ad. I have to say it took me a minute to figure out what was going on.. The gas pedal does look like a coffin!

atb2005
Activity Score 13557
Guest's picture

this idea already exists… sorry...

Guest
Guest's picture

"The faster you go, the faster you arrive" Much better this way. Nice ad.

Guest
michelangelo's picture

there's a need for better art direction

michelangelo
Activity Score 660
Guest's picture

Come on, it's so old and so basic.

Guest
spacemanghandi's picture

yep. retro. in many ways.

spacemanghandi
Activity Score 156
Guest's picture

Is there a reason behind the wavy banner-like headline? It seems really cheesy for such a serious ad.

Guest
Unicum's picture

Yes, there is a reason. At funerals it is often used a black ribbon with white or silver writing to express thoughts about the passed one. I like it...

Unicum
Activity Score 4
Graphic Designer
rajesh_keyaar's picture

nice ad

rajesh_keyaar
Activity Score 236
eminenz's picture
eminenz
Activity Score 73
Creative Director at Delhi, India
shortafella's picture

good idea, but the art could have done a better job...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

jbuckingham's picture

I'm sure I've seen this

jbuckingham
Activity Score 909
Dzsoi's picture

Well, without the gas pedal you can't really drive, can you? It's lame to identify gas pedal with death. Retro-cool visual with lazy logic again.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

Over-analyzing again...Creatives should run away from you, Dzsoi. The message is not "don't use a gas pedal", the message is "don't drive fast". I agree though that it's a huge irony that this message is supported by the "fastest car magazine".

atb2005
Activity Score 13557
Dzsoi's picture

I love creativity but you must mix and judge it with some rationality, my dear friend otherwise it gets loose. The message they should get through is 'don't drive fast'. The message jumping off this visual is 'don't use a gas pedal'. Visual symbolization is ALWAYS an identification, an equal mark, you can't escape that, it's a rational process of your brain. Unless you are trying to love it so hard for it's creativity ;)

In another way: You just can't use a symbol (death) of a symbol (coffin) of a symbol (gas pedal) of a symbol (speeding). Too much trasmission ;) going on here from speeding to death.

P.S.: I can't run away from myself. It's pretty frustrating, trust me.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

My dear friend, that's what the copy is for! Do you see it in the upper left hand corner? It says "the faster you...". Speeding oftentimes causes accidents. Does it say "don't use gas pedal unless you want to end up in a coffin"? So let's assume you are right. In that case, the copy clarifies everything.

atb2005
Activity Score 13557
Dzsoi's picture

I thought headlines are not there to correct the meaning of the visuals. But anyway, I may be wrong, it doesn't really matter, because the idea (good or bad) is old.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

There's nothing to be corrected in the first place. Copy is there to enhance visuals.

atb2005
Activity Score 13557
belodedici's picture

you should better start working some ads. you write too much. and too lame. The ad is simple. If you speed it too much, if you bury your foot to the floor.... Whatever. And sorry, there's a bad rational in you.

belodedici
Activity Score 37
Dzsoi's picture

...you bury your foot in the floor?! You must be kidding.
...and you are from Romania. Just like this ad. Is that bad rational? I bet it is, you naughty patriot...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This has been done 1000 000 times before...

Not cool...

Do not pass go...

Do not collect $200...

Guest
paumarques's picture

bona idea, bon retoc, mala tipo.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

ARE YOU JOKING!??? THIS IS AWSOME... NOT!!!!

Guest
joelapompe's picture

It's done and I'll show it to you very soon

joelapompe
Activity Score 3853
Guest's picture

Nice and clear.... VEry good!

Guest
Hibon's picture

Nice simple idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Craziad's picture

I like the idea ... art direction could be done better, maybe showing only the gas pedal is much better art direction, and still easily understandable.

Craziad
Activity Score 32
Art Director
Shingo's picture

very nice, easy to deliver

Shingo
Activity Score 408
CuriousPencil's picture

Nice one Joe, delivering the goods as ever.

CuriousPencil
Activity Score 4225
Copywriter
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