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Truck

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.

Idea: Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.

Print advertisement created by Publicis, Romania for Romanian Police, within the category: Public Interest, NGO.

Caption

Texting while you drive will end badly. Don't.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director / Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
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Restless_r8's picture

I like :) ,,, good one.

Restless_r8
Activity Score 37
Creative Director
nicolausmayo's picture

new one of idea

nicolausmayo
Activity Score 196
Graphic Designer
niceidea's picture

like it

niceidea
Activity Score 133
Art Director at Bangalore
bpalasek's picture
bpalasek
Activity Score 43
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