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Roughmania

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Lowe, Romania for Romania, within the category: Transport.

Advertising Agency: Lowe&Partners, Bucharest, Romania
Creative Director: Mihai Fetcu
Art Director: Claudia Pascu
Copywriter: Ana Maria Vasilache
Account Manager: Ana Maria Smultea
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Highest Rated

iambusy's picture

baaaad

iambusy
Activity Score 2219
Copywriter |

busy.

Billoughsby's picture

1979 seems to be big this year.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

Especially when the theme is "1979 - the future of advertising".

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

This is one of the worst tourism campaigns I've seen. A real dud.

atb2005
Activity Score 13557
iambusy's picture

baaaad

iambusy
Activity Score 2219
Copywriter |

busy.

stickynotes's picture

it is a sort of in interesting approach, but it doesn't work like it is presented.
neither for the target group nor from a creative point of view.

stickynotes
Activity Score 1094
Bianconiglio's picture

agree

Bianconiglio
Activity Score 406
Copywriter
Andrej's picture

Oh my days...that's terrible. Truly terrible.

Andrej
Activity Score 656
Copywriter
andylefty's picture

Not totally working is it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Galo's picture

I think the right word for this campaign is "forced".

Galo
Activity Score 446
Copywriter
kleenex's picture

GOOOOOOOOOOOOOOOOOOOODDDDDDDDDDDDDDDDDD Lord that is just too many ads and when they all suck it sure does make for a crappy campaign.

kleenex
Activity Score 51166
Web Designer/Developer
goranflr's picture

I can only see this campaign coming from a student. A student that is not going to pass the course, I mean.

goranflr
Activity Score 259
Copywriter
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