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More trees, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Print advertisement created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan
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whitewhite's picture

Did u really need that truck by the side?

whitewhite
Activity Score 251
Copywriter
theanc's picture

Man, I was thinking the same. It's really bad retouched.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

premc's picture

bad photoshop !!!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

Yes, Prema

Guest
pointman's picture

The quality of retouching in India sucks (At most times).
There are exceptions but this is not one of them.

pointman
Activity Score 48
Art Director
Wordnerd's picture

more trees, LESS APARTMENTS? that's about the dumbest of all "more trees" ads i've seen

Wordnerd
Activity Score 6692
Copywriter
CDDVD's picture

this is not a more trees ad....its a property ad...and btw..property ad sin india really suck...this ad broke the clutter and did well for the client...it sold..so even if the ad had poor retouching it doesn't matter

CDDVD
Activity Score 14
dthlb72's picture

well, the client probably narrow or blind to see what's behind these ads and may be the rest of india. For an ad to be out to the public without proper refining is just not very professional at all.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
CDDVD's picture

Killer idea!

CDDVD
Activity Score 14
Guest's picture

yes u r right man!
idea killed execution & execution killed idea.
finaly "A DEAD AD"

Guest
Guest's picture

the truck losed

Guest
Guest's picture

the truck losed

Guest
Guest's picture

stupid ad..i posted better ads...but these good guys didnt publish it...bads of the world..

Guest
Guest's picture

ha....ha..... better luck next time :)

Guest
arvin's picture

bad way of communication.

arvin
Activity Score 341
creativeflagg's picture

Yeah this is a few steps removed from the idea you are trying to get across. There must be a simpler cooler way to do it.
There was an ad that was really good advocating trees that had a rain forest cut down all around and the two construction workers eat their lunch in the shade of the remaining tree. Shoot for that. I'm not saying I could do better...I just want other people to do better. :)

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

sunilcreates's picture

where is the tree?

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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