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Homes with natural light, 3

Campaign
Agency Network: 
Published/Aired: 
October 2007

Description

Print advertisement created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy
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Highest Rated

Ed Mintone's picture

Disagree with sumsum.

They're selling a look, for an otherwise boring product... good job.

Ed Mintone
Activity Score 585
Other
sumsum's picture

people prefer homes with more than just a spot of natural light. i think the insight could be more interesting and the result is not blowing... they turned the product benefit into a weakness...

sumsum
Activity Score 613
copywriter
sloppy4's picture

i agree. this is, again, an ad for ad people.

sloppy4
Activity Score 1492
TexasH's picture

Woaw! You mean there will be window in my house??!!! NO WAY!
But could i have it bigger? Like in a rectangle average way?

TexasH
Activity Score 365
copywriter
Scam Detector's picture

Agree with sumsum.

Btw, does an agency really need 3 CDs to achieve this?

Scam Detector
Activity Score 1048
General Manager
Ed Mintone's picture

Disagree with sumsum.

They're selling a look, for an otherwise boring product... good job.

Ed Mintone
Activity Score 585
Other
Scam Detector's picture

You're Italian, what do you know about advertising?

Scam Detector
Activity Score 1048
General Manager
the Pun-isher's picture

Cool idea

the Pun-isher
Activity Score 228
all brand no flakes
Funk49's picture

What is Rohan Mihira

Funk49
Activity Score 44
Miami Ad School
i am zero's picture

i am bit confused...
about the light source...

is it the light from that window (natural light)
or somewhere else...

where is the source...
means if it is supposed to be natural light, is it possible to like this on that wall....

even if it is a lens flare, its not conveying the message.
'common walls' was awsome n 'airsupply' was conveying the message.

this is not clear to me, till now, atleast visually,.. insight is good.

Pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

Adaddicted's picture

Why not use just a good photograph?
Everything look fake because of horrible photoshoping, even the so called natural light!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

BrettHeart's picture

Cool. I like that!
@Adaddicted: The Photo-Style is very clean, but not poor!!!! Same like Architecture Photography! Where is the problem?

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

Talegaonkar's picture

No I didn't like this campaign at all.
1) I want lot of natural light.
2) One of the many graphic ideas in vogue. Wrack your brain budy Wrack your brain.Do some advertising that will
move the decision maker with right action.

Talegaonkar
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