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Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Rodney District Council, within the category: Public Interest, NGO.

Caption

Make new friends. Carpool.
rideshare.co.nz
Rodney District Council

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Dylan Harrison
Copywriter: Matt Page
Art Director: Carolyn Davis
Producer: Loren Bradley
Retoucher: The Lounge
Photographer: Rory Carter
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Anonymous Author's picture

Rodney District is dear to my heart, but my mind sees this as a visual paradox.
An engaging and unforced image depicting how carpooling is actually not engaging and forced.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Ok... But how does this do anything?? We need to change consumers perception of the underlying problem...This doesn't do it...at all!!! Why so far away as well?? ???????

Deadfamous.ca
Life after marketing.

Guest
Guest's picture

Cool idea. Love the deadpan humour.

Guest
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