Advertisement

Indicator, Trees

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Y&R, Chile for Rockford, within the category: Retail Services.

Caption

Improve your life indicators
RKF Rockford Sportswear Stores

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director / Creative Director: Tony Sarroca
Art Director / Copywriter: Ignacio Besnier
Agency Producer: Constanza Valdes
Account manager: Jorge Pimstein
Log in or register to post comments
pierrelastname's picture

boring.... trying to get cannes with fake ads... that not good.

pierrelastname
Activity Score 2869
Copywriter
atb2005's picture

I like it when Prolam, Chile does all those cute illustrations. This campaign, however, is a fail for me personally. I don't see the connection between being in a field (like the one shown here) and wearing sports clothes.

atb2005
Activity Score 13557
Reality Check's picture

"I don't see the connection between being in a field (like the one shown here) and wearing sports clothes."

Hey, atb2005,

Presumably, RKF Rockford Sportswear is an outdoor clothing store. (Further evidenced by the duck illustration in the sign-off.) And the visuals in the ads are all outdoors.

Hence the connection.

Reality Check
Activity Score 2539
Hiperion's picture

a little bit confused...
i dont like it

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
dollypoppin's picture

All 3 look like motor/car ads for me.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Advertisement