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Rock, paper, scissors

Published/Aired: 
August 2006
 Rock, paper, scissors

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Description

I bumped this ad to the front again, because I was sent the full campaign with all four executions. I think the idea comes through stronger when I see all 4 together.

Advertising Agency: TBWA Chiat day, Los Angeles, USA
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Art Buyer: Lisa Lee
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ar's picture

a little boring ...for a playstation ad

ar
Activity Score 64
Art Director |

:: www.empad.org :: under construction ::

KJP's picture

I agree.

KJP
Activity Score 44
Copywriter
popdistortion's picture

Looks a bit like student work to me. Worst playstation ad yet.

popdistortion
Activity Score 1592
Mo's picture

psp is :-Please Stop Posting. :-P
( just kiddin arthur, never mind. Keep posting :-) )
psp= Playstation Portable

Mo
Activity Score 648
Art Director
Zulu's picture

If this is the best Playstation work TBWA can do they don't deserve the account.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

popdistortion's picture

I don't want to offend anyone. But where is the idea? It is as if you show a ship and say "Travel beyond". Client is an airline. Really, this ad is bad.

popdistortion
Activity Score 1592
Jrap90's picture

:)

Jrap90
Activity Score 2
Copywriter
Zulu's picture

Actually, if I had come up with that I would not even have drawn in my notebook. It's student level work at best. And when compared to the legacy of truly great work done for this brand it fails to compare.

Yes, that was my ROCK to your SCISSORS.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

ar's picture

i agree with you.. this ad fails to impress. the idea is still way on the surface.. another thing, most students i know could do better than this..

ar
Activity Score 64
Art Director |

:: www.empad.org :: under construction ::

salamandos's picture

I want to see those students (and their work) - they hide well usually.

salamandos
Activity Score 1947
Art Director
vurtomatic's picture

Where in this ad does it indicate PSP? Anyway the other PS ads were much better. This is almost too literal for PS. "Play beyond" rock, paper and scissors by ... transforming your appendages into the "real" thing?

vurtomatic
Activity Score 364
waleed@creativebits.org's picture

How about the back of a person facing a monitor with a spreadsheet and a pie chat... Leaning towards the monitor... shoulder twitches.. the camera zooms in slowly.. twitch.. twitch.. zooms more to show that he/she are actually playing a PSP..

The printed ad can be just a corner of the PSP showing from the employee's hand... Make that an executive..

waleed@creative...
Activity Score 10
jamirofan's picture

whats a psp???
whats a playstation?
whats an atari?
and a tv?

jaja
sorry i´m on vacations right now
too much free time

jamirofan
Activity Score 31
Copywriter at Euro RSCG Santiago / Usach
bandar's picture

I think that this idea is one of a kind cuz nobody thought that.... U the reader, you're the one who is holding the paper ...
VERY SMART PEOPLE ... no wonder they are TBWA\

bandar
Activity Score 26
Art Director
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