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Felled Tree

Agency Network: 
Published/Aired: 
January 2012
Robin Wood Print Ad -  Felled Tree

Description

Print advertisement created by Saatchi & Saatchi, Germany for Robin Wood, within the category: Industrial, Agriculture.

Caption

Every second tree is killed to produce paper. Every single donation saves: www.robinwood.de/spenden

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer: Bernd Ebsen
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Highest Rated

Roger Keynes's picture

Paper equals tree doesn't equal emotional response to donate.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

gadgets's picture

I like it.

gadgets
Activity Score 1063
MicheleVirgilio's picture

very good. I like. Good copy

MicheleVirgilio
Activity Score 2617
PECopy's picture

good copy

PECopy
stevel's picture

uuuuuuuuuuummmm how?

stevel
Activity Score 423
Olafski001's picture

Robin Wood hahaha love that!
ad is good too

Olafski001
Activity Score 1193
Copywriter |
sadikin's picture

Nice idea

sadikin
Activity Score 22
Art Director at Affno (Pvt) Ltd Sri Lanka
Abhishek Parikh's picture

Commendable

Abhishek Parikh
Activity Score 568
simonds08's picture

"is it every second tree" or "every second a tree"?

simonds08
Activity Score 598
Johnson.A's picture

to me seems "every second" as in "1 in 2 trees"

Johnson.A
Activity Score 43
Ryerson
ratschkathi's picture

it is every 2nd tree

ratschkathi
Activity Score 3
Copywriter
Hadrons's picture

Edit: Temple is right. as well as Sirvan.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Bill Me Now's picture

And I'm assuming this would be printed on recycled paper then?

Bill Me Now
Activity Score 180
dean viii's picture

ugh

dean viii
Activity Score 1686
Creative Director
kpratt's picture

Fantastic AD. Copy works well.

kpratt
Activity Score 11
vlads's picture

sutil

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Caffeinated Drunk's picture

I love it.

Caffeinated Drunk
Activity Score 12
Art Director
kleenex's picture

love it.

kleenex
Activity Score 51166
Web Designer/Developer
artyduran's picture

And they used paper to prove it!

artyduran
Activity Score 1582
Copywriter
NicoCiego's picture

oh, that's brilliant!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Mo G's picture

Good work, good copy!

Mo G
Activity Score 6
Copywriter at TMH - Dubai
Temple's picture

Paper comes from renewable sources. This ad perpetuates a myth.

Temple
Activity Score 11341
Creative Director
sirvan's picture

This is idiotic. There are these things called TREE FARMS, and that's where we get our paper.

This ad is incredibly uninformed. To say the least.

EDIT: what Temple said, too.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Roger Keynes's picture

Paper equals tree doesn't equal emotional response to donate.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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