Advertisement

Felled Tree

Agency Network: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Saatchi & Saatchi, Germany for Robin Wood, within the category: Industrial, Agriculture.

Every second tree is killed to produce paper. Every single donation saves: www.robinwood.de/spenden

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer: Bernd Ebsen

Comments (23)

Log in or register to post comments

Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Paper equals tree doesn't equal emotional response to donate.

The Jobless Writer
Will Think for Salary

gadgets's picture
gadgets
Activity Score 1063

I like it.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good. I like. Good copy

PECopy's picture
PECopy

good copy

stevel's picture
stevel
Activity Score 423

uuuuuuuuuuummmm how?

Olafski001's picture
Olafski001
Activity Score 1193

Robin Wood hahaha love that!
ad is good too

sadikin's picture
sadikin
Activity Score 22

Nice idea

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Commendable

simonds08's picture
simonds08
Activity Score 598

"is it every second tree" or "every second a tree"?

Johnson.A's picture
Johnson.A
Activity Score 43

to me seems "every second" as in "1 in 2 trees"

ratschkathi's picture
ratschkathi
Activity Score 3

it is every 2nd tree

Hadrons's picture
Hadrons
Activity Score 6041

Edit: Temple is right. as well as Sirvan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Bill Me Now's picture
Bill Me Now
Activity Score 180

And I'm assuming this would be printed on recycled paper then?

dean viii's picture
dean viii
Activity Score 1686

ugh

kpratt's picture
kpratt
Activity Score 11

Fantastic AD. Copy works well.

vlads's picture
vlads
Activity Score 541

sutil

Caffeinated Drunk's picture
Caffeinated Drunk
Activity Score 12

I love it.

kleenex's picture
kleenex
Activity Score 50174

love it.

artyduran's picture
artyduran
Activity Score 1582

And they used paper to prove it!

NicoCiego's picture
NicoCiego
Activity Score 1033

oh, that's brilliant!

Mo G's picture
Mo G
Activity Score 6

Good work, good copy!

Temple's picture
Temple
Activity Score 11337

Paper comes from renewable sources. This ad perpetuates a myth.

sirvan's picture
sirvan
Activity Score 29860

This is idiotic. There are these things called TREE FARMS, and that's where we get our paper.

This ad is incredibly uninformed. To say the least.

EDIT: what Temple said, too.

+++

"I love some things, and don't love some other things."

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Paper equals tree doesn't equal emotional response to donate.

The Jobless Writer
Will Think for Salary

Advertisement