Also From This Campaign 3
Description
Print advertisement created by BBDO, New Zealand for Road Safety Trust, within the category: Public Interest, NGO.
Distracted brains drive dangerously. Stay focused.
Road Safety Trust
Executive Creative Director: Philip Andrew
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Gray
Account Service: Ali Bartleet
Illustrator: Jo Tronc
Animator: Watermark Ltd
Film Production: The Picture House
Post Production: Aaron Hilton
Here's the same concept with better execution:
http://adsoftheworld.com/media/print/mercedes_benz_heels
Series-wide, the scary thing is how true to the sensory process of the average driver this scattered mess may be. A rare level of frankness and insight in advertising; Art.
That's it.
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