Distracted Brains, Girl

Agency Network: 
September 2011

Print advertisment created by BBDO, New Zealand for Road Safety Trust, within the category: Public Interest, NGO.

Distracted brains drive dangerously. Stay focused.
Road Safety Trust

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Gray
Account Service: Ali Bartleet
Illustrator: Jo Tronc
Animator: Watermark Ltd
Film Production: The Picture House
Post Production: Aaron Hilton

Comments (3)

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robinstam's picture
Activity Score 215

Here's the same concept with better execution:

atb2005's picture
Activity Score 13557

You are nuts.

Billoughsby's picture
Activity Score 5144

Series-wide, the scary thing is how true to the sensory process of the average driver this scattered mess may be. A rare level of frankness and insight in advertising; Art.

That's it.